Thanks to a rain delay that pushed the final round of the PGA Championship into primetime in the Eastern and Central time zones, CBS saw its best rating for the event in five years.
As Rory McIlroy charged from behind to win the Wannamaker Trophy over Phil Mickelson, Rickie Fowler and Henrik Stenson, the Tiffany Network saw a 6.0 rating combined with a 13 share Sunday’s coverage. Those are the best numbers in five years and up 36% from last year’s 4.4/10.
We have CBS’ announcement.
CBS SPORTS’ 2014 PGA CHAMPIONSHIP FINAL-ROUND COVERAGE HAS 36% INCREASE IN RATINGS AS HIGHEST RATED IN 5 YEARS
CBS Sports’ final-round coverage of the 2014 PGA Championship on Sunday, Aug. 10 (3:00-9:00 PM, ET), which saw Rory McIlroy win the Wanamaker Trophy, earned an average household rating/share of 6.0/13, up 36% from last year’s 4.4/10 in the Nielsen metered markets.
This year’s 6.0/13 marks the highest-rated final round in five years (2009; 7.5/17; Y.E. Yang won with Tiger Woods finishing second).
This year’s final-round rating peaked with a 9.2/17 from 8:00-8:30 PM, ET.
CBS Sports’ final-round coverage also was up 54% from 2012’s 3.9/8 when McIlroy won his first PGA Championship.
CBS Sports’ coverage of the 2014 PGA Championship on Saturday, Aug. 9 (2:00-7:15 PM, ET) was the highest-rated third round in five years with an average HH rating/share of 3.2/8, up 7% from last year’s 3.0/8 in the metered markets. This year’s third-round rating peaked with a 3.8/10 from 5:00-5:30 PM, ET.
And that will do it.