CBS Scores With NCAA Championship Game

I’ll fix this up later. I’m at a seminar now. Wanted to get this up. Last night’s Butler-Duke thriller did extremely well for CBS.

CBS SPORTS SCORES IN RATINGS FOR 2010 NCAA MEN’S BASKETBALL NATIONAL CHAMPIONSHIP GAME

National Championship Game Rating Ties as Best in 11 Years

Duke-Butler Thriller Up 34% From Last Year’s Championship
CBS Sports’ exclusive coverage of the 2010 NCAA Men’s Basketball National Championship Game on Monday, April 5 (9:15-11:45 PM, ET) earned an average overnight household rating/share of 16.0/25, up 34% compared to last year’s 11.9/19 (North Carolina-Michigan State) in the metered markets.
The 16.0/25 rating/share tied with a 16.0/23 in 2005 (North Carolina-Illinois) as the highest rating in the metered markets for the NCAA National Championship game since a 16.9/25 in 1999 (Connecticut-Duke).
The game rating peaked at a 20.3/35 from 11:30-11:45 PM, ET.
CBS Sports’ average overnight household rating/share for the overall Tournament was a 6.6/14, up 5% compared to last year’s 6.3/13 in the metered markets.
The 6.6/14 overall average rating tied with 2007 as the highest overall average rating for the NCAA Tournament since a 7.3/14 in 2005.

Back later with more.

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Ken Fang

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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