CBS continued to ride a big ratings wave of momentum for the final round of The Masters on Sunday. With plenty of attention on Tiger Woods, we saw that the story went from Tiger to Phil Mickelson as Lefty put his stamp on this year’s tournament. Saturday saw the largest audience for The Masters in 9 years and on Sunday, CBS saw similar numbers. And the ratings jumped 36% higher from the year before.
CBS SPORTS’ MASTERS® FINAL-ROUND COVERAGE EARNS HIGHEST RATING IN NINE YEARSSUNDAY’S BROADCAST RATING UP 36 % FROM LAST YEARCBS Sports’ final-round coverage of the 2010 Masters on Sunday, April 11, which saw Phil Mickelson win his third Green Jacket, earned its highest rating in nine years with an average overnight household rating/share of 12.0/25, up 36% from last year’s final-round coverage (8.8/21; Angel Cabrera’s win in a two-hole playoff). This year’s final-round coverage is the third highest-rated final round of any golf tournament since at least 1986 in the metered markets (as far back as recorded CBS Nielsen data).The highest-rated final round of a tournament was the 1997 Masters with a 15.8/32 when Tiger Woods won his first Green Jacket. The second highest-rated final round also was the Masters in 2001 when Woods won his second Green Jacket earning a rating/share of 12.9/27 in the metered markets.This year’s final round rating peaked at 14.7/28 from 6:30-7:00 PM, ET.
We’re not seeing actual numbers as far as total audience is concerned, but I’m sure that will be coming henceforth. When it does, you’ll see it here.
