This in from John Ourand from Sports Business Journal. The ratings for last night’s NCAA Men’s Basketball Championship Game between Kansas and Kentucky were off from last 2011.
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Off 9% is a lot. As John tweeted, the late start at 9:27 p.m. might have been a factor, but also, the game never felt close even though Kansas cut the lead to under 10 points late, but by that time, the majority of the TV audience had left.
