Thanks to having Vancouver in all four rounds of the NHL Playoffs, CBC was able to ride a ratings wave to an all-time record. Throughout the postseason, CBC was able to average just under three million viewers up 39% from last year. And during the Stanley Cup Final, CBC averaged 6.15 million viewers which is up a whopping 98% from the year before. Let’s look at the CBC press release on the amazing numbers for this year’s postseason run.
CBC’S HOCKEY NIGHT IN CANADA NHL PLAYOFFS COVERAGE SHATTERS ALL PRIOR AUDIENCE RECORDS
Playoff Series Rounds, Stanley Cup Final Series and Vancouver-Boston Game all set new network highs
On television and on-line, Canadians watched hockey in record numbers this playoff season on CBC.
On air, ratings data from the Bureau of Broadcast Measurement (BBM) show CBC’S HOCKEY NIGHT IN CANADA’s coverage of the 2011 NHL playoffs has shattered all previous records for post-season audiences. From the four playoff series, to the Stanley Cup Final, to the Vancouver/Boston Game 7 showdown, this year’s playoff run truly was one for the record books.
CBC’S HOCKEY NIGHT IN CANADA – Stanley Cup Final – Vancouver/Boston*
- Average audience of 6.15 million viewers, up 98% compared to the 2009/10 Stanley Cup Final.
- Marks the highest Stanley Cup Final average since TV metered measurement (originally set by 2004 average of 3.73 million, a difference of 65%).
- Among 25-54 audiences, Stanley Cup Final games on CBC captured an audience of 2.78 million viewers, up 101% compared to 2009/10.
- The Stanley Cup Final on CBC reached just under 23 million Canadians, which translates to about 68% of the total population (two-in-three Canadians).
- The highest game of the Stanley Cup Final on CBC was Game 7 (June 15, 2011) with an audience of 8.7 million and a 25-54 audience of 4.0 million, making it the highest Stanley Cup Final game since TV metered measurement began.
- This game alone reached 18.45 million Canadians 2+.
CBC’S HOCKEY NIGHT IN CANADA – 2011 Stanley Cup Playoffs*
- Rounds One-Four on CBC captured an average audience of 2.91 million, up 39% from 2009/10, making it the highest Stanley Cup Playoffs since TV metered measurement began.
- Among 25-54 audiences, Rounds 1-4 captured an audience of 1.33 million, up 41% over the 2009/10.
- Rounds One-Four on CBC have reached a total of 27.2 million Canadians, or 81% of the entire Canadian population.
(Source: BBM Canada, Total Canada, Preliminary Overnights, Ind.2+, 2011)
* Based on metered television audience data only
And that is it for this post.
