As we speed into the last quarter of 2012 and prepare for what’s ahead in 2013, there is one thing that is on the horizon for US sports fans and that is the expected appearance of a new all-sports cable channel. No, it’s not NBC Sports Network, although its trials and tribulations this fall will be the subject of a sports media thoughts post this week.
Sometime over the next two years, Fox Sports will announce that the sometimes all-motorsports, sometimes reality channel SPEED will be converted to an all-sports channel that will air MLB, Big 12 and Pac-12 sports, MMA, some NASCAR and anything else it can its hands on. You’re seeing a little bit of this through Fox’s increased sports programming on FX. Two Saturdays ago, FX had a college football doubleheader followed by a UFC on FX Fight Night.
Imagine that next year on the new SPEED which will in all likelihood be rebranded as Fox Sports 1. Why Fox Sports 1? Because it will be part of a company rebranding of Fox’s other sports channels, Fox Soccer and Fuel as Fox Sports 2 and Fox Sports 3, respectively. And there is precedence for this. Fox’s Australian channels are called Fox Sports 1, 2 and 3. Each channel serves to carry certain sports and big events like the Olympics or the Australian Open.
For American sports fans, expect the sports properties to line up as follows once the rebranding takes shape:
FOX SPORTS 1 (FORMERLY SPEED)
- College Basketball (Big 12 & Pac-12)
- College Football (Big 12 & Pac-12)
- English Premier League (Survival Sunday)
- Mixed Martial Arts (UFC)
- MLB
- NASCAR
- UEFA Champions League
- World Cup Soccer
FOX SPORTS 2/FOX SPORTS 2 PLUS (FORMERLY FOX SOCCER/FOX SOCCER PLUS)
- English Premier League
- Scottish Premier League
- UEFA Champions League
- UEFA Europa League
- Australian Rules Football
- Rugby
FOX SPORTS 3 (FORMERLY FUEL)
- Extreme Sports
- Australian Rules Football
- Mixed Martial Arts (UFC)
Fox has already signed for 40 MLB games on Fox Sports 1, taking 14 games away from its over the air package and another 13 away from TBS to form the new slate of games on cable. In addition, the new cable channel will air some League Division Series games starting in 2014.
Fox is about to announce a renewal of its NASCAR rights and expect part of its current schedule of 13 races in the early portion of the Sprint Cup calendar to migrate to Fox Sports 1. If Fox keeps the NASCAR Camping World Truck Series, the races could be split among Fox Sports 1 and 3.
And if Fox manages to hold off Al Jazeera’s expected bid for the US rights to English Premier League games, perhaps Fox Sports 1 could gain a package of early Saturday or Sunday morning matches with the rest going to Fox Sports 2.
There are a lot of possibilities for the Fox Sports channels. It could also be in very good position to gain NBA games when the new set of packages go to bid in 2014. And let us not forget about a potential 8 game Thursday Night NFL package that could cover the first half of the regular beginning in 2014 that Fox would certainly be interested in.
It was thought that NBC was positioning itself to challenge ESPN’s supremacy, but with its acquiring of MLB, NASCAR and college sports plus the World Cup in 2015, Fox just might have leap frogged ahead of the Peacock as ESPN’s main opponent.
