Fox & Big 12 Conference Announce A 13 Year Rights Deal

This was originally reported by Sports Business Journal’s John Ourand and Michael Smith last month. Now, it’s official. Fox Sports and the Big 12 Conference have agreed upon a new 13 year cable rights deal that includes televising up to 40 football games a year and it now encompasses Olympic sports. This will not affect the current deal the Big 12 has with ESPN/ABC for over the air rights for football and the cable rights for basketball which includes the Big 12 Tournament.

Games will be aired mostly on Fox Sports Net, but a portion will be seen on FX. This will begin with the 2012-13 school year. Here’s the official announcement.

Big 12 Conference and FOX Sports Media Group Announce Landmark 13-Year Rights Agreement

FOX Sports Nearly Doubles Big 12 Football Telecasts to 40 Exclusive Games Per Season

IRVING, TX – The Big 12 Conference and FOX Sports Media Group have reached a 13-year agreement for the exclusive cable rights to 40 football games per season, as well as to a variety of Olympic sports events and Conference championships.

The new pact, which takes effect with the 2012 football season, grants FOX Sports the exclusive cable rights to a minimum of 40 regular-season Big 12 football gamesnearly double the number under its current agreement.  Many of the telecasts will be distributed on FSN, which reaches over 85 million homes through two dozen owned and affiliated networks.  Several other games will also be scheduled on FX, one of the most-watched cable networks in the country, now available in more than 99 million households, as part of its recently announced new college football game of the week. FOX also has similar cable exclusivity for a minimum of 40 Olympic sports events, including Conference championship events and women’s basketball.  The agreement also includes comprehensive multimedia rights to allow FOX to maximize online, mobile, and wireless opportunities for its Big 12 content.

“This landmark agreement positions the Conference with one of the best television arrangements in collegiate sports,” said Big 12 Commissioner Dan Beebe. “It exceeds the benchmarks as we move forward with our 10 members by providing significant revenue growth, increased exposure while allowing institutions to retain selected rights. Most importantly, the agreement signifies the long-term commitment of the member institutions to one another. The Conference is delighted to continue its partnership with FOX and build on the momentum the FSN network has generated for the Big 12 brand through our first 15 years. We are excited about extending our presence on other FOX platforms, especially on FX, a top network for male audiences.”

“This agreement extends our relationship with a valued long-time partner and ensures that FOX Sports will have an incredibly strong college football slate to offer viewers well into the next decade,” said Randy Freer, President of FOX Sports Networks.

“These 10 universities in the center of America stand together in their commitment,” University of Missouri Chancellor and Big 12 Conference Board of Directors Chairman Brady Deaton said. “The Big 12 will generate per member television revenue at competitive levels of college athletics, while at the same time increasing exposure for our programs on national and regional platforms, and providing for comprehensive institutional rights retention.”

“Dating back to last summer, the 10 continuing members of the Big 12 Conference were convinced that we had a very special future and there was a place in the collegiate marketplace for a major 10-team conference,” said Joe Castiglione, University of Oklahoma Vice President for Intercollegiate Athletics Programs and Director of Athletics, who also serves as chair of the Conference’s AD group. “We knew that a format that crowned true champions through head-to-head competition would be beneficial to the Conference, our fans and media partners.”

When the agreement takes effect in the 2012-13 academic year, every Big 12 home football game will be broadcast on ABC, a FOX network, or by institutional platforms. Big 12 schools will have the option to retain rights to one home football game per season for distribution via institutional platforms. In all other sports, institutions will retain the rights to all home contests not selected for broadcast by ABC/ESPN or FOX Sports.

The Conference continues its long standing partnership with ABC/ESPN for its over-the-air Big 12 football and men’s basketball rights, including the Phillips 66 Big 12 Men’s Basketball Championship. The league’s current ABC/ESPN agreement runs through 2015-16.

With its new Big 12 agreement in place, FOX Sports Media Group now boasts the most comprehensive portfolio of college product in the country, with nearly 2,000 marquee events showcased through national and regional platforms, including FOX Sports, FSN, FX, the Big Ten Network, and FOX College Sports. The Big 12 solidifies FOX Sports’ impressive roster of conference partners that includes Conference USA, ACC, Pac-10 and SEC.

And that concludes this post.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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