NBA Finals Continue to Rack Up the Ratings

Disney officials have to be happy as the current NBA contract with ESPN is ending and a new one is set to begin in 2016. The ESPN-produced 2015 Finals airing on ABC is setting records all over the place.

Game 5 between Cleveland and Golden State averaged the highest viewership of the series with over 20.5 million people watching. The peak viewership was in the last half-hour with 24.8 million viewers.

The Fast National rating for the game resulted in an 11.6. We should get a final rating later.

Locally, Cleveland scored a 42.5 rating which topped all metered markets. San Francisco set an all-time best for an NBA game on ABC with a 33.6 rating.

Through five games, this is the most-watched NBA Finals on ABC and is averaging 15.4 million viewers. This is on a pace to be the most watched Finals since 1998.

Here’s the announcement:

NBA-Finals-Logo
Most-Watched NBA Finals Ever on ABC through Five Games

Game 5 Averages More Than 20 Million Viewers; Broadcast Peaks with Audience of 24.8 Million

The 2015 NBA Finals, in which the Golden State Warriors lead the Cleveland Cavaliers 3-2, is the most-watched ever on ABC through five games, according to Fast Nationals from Nielsen. The series is averaging 19,215,000 viewers, which is up 25 percent from 15,373,000 viewers last year (Miami-San Antonio).

Sunday’s Game 5 averaged 20,511,000 viewers (P2+), which is up 15 percent from 17,859,000 viewers for last year’s Game 5. It is also the most-watched NBA Finals Game 5 in more than a decade. Last night’s ABC broadcast peaked with an audience of 24,840,000 viewers from 10:30-11 p.m. ET.

The NBA Finals propelled ABC to win the night for the 47th consecutive time across all of television (broadcast and cable) and across all key demos.

Game 5 on WatchESPN

NBA Finals Game 5 generated 741,600 unique viewers on WatchESPN, which is the second-highest ever for an NBA game on the platform. Additionally, WatchESPN saw an average minute audience of 198,300, which is the third-highest ever for an NBA game on the platform.

That is all.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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