Once again, the late Sunday afternoon timeslot paid dividends for the NFL. With CBS airing the San Diego Chargers-Denver Broncos game in the 4:40 p.m. ET window, the Tiffany Network drew the highest overnight ratings of the Divisional Playoff Weekend.
CBS garnered a 25.1 overnight number along with a 42 share. That’s up 5% from last year’s 23.8/39 for Houston at New England which was also in the late Sunday afternoon window.
CBS also points out that Sunday’s ratings were the highest AFC Divisional Playoff game played on that day since the Indianapolis-Kansas City game on NBC played in 1996.
Here’s the CBS announcement for you.
“THE NFL ON CBS’” BROADCAST OF DENVER’S WIN OVER SAN DIEGO IS HIGHEST-RATED NFL DIVISIONAL PLAYOFF OF WEEKEND
Chargers-Broncos Game Second Highest-Rated Sunday AFC Divisional Playoff Game in 18 years
THE NFL ON CBS’ broadcast of the AFC Divisional Playoff game featuring the Denver Broncos victory over the San Diego Chargers on Sunday, Jan. 12 (4:45-8:00 PM, ET) was the highest-rated NFL Divisional Playoff game of the weekend.
The AFC Divisional Playoff game on Sunday scored an overnight metered market rating/share of 25.1/42, up 5% from last year’s 23.8/39 (Houston-New England; 4:45-8:00 PM, ET).
Yesterday’s 25.1/42 is the second highest-rated Sunday AFC Divisional Playoff game in 18 years (26.1/41; Indianapolis-Kansas City; 1/7/96; NBC).
The game rating/share for the Chargers-Broncos game peaked with 47.5/41 (7:30-8:00 PM, ET), respectively.
That concludes this post.
