NBC’s Sunday Night Football Week 5 Sees A 20% Increase From 2011

Just received this press release from NBC Sports in regards to last night’s Green Bay-Atlanta game. The rematch of last season’s NFC Divisional Playoff game ended with the same result, the Packers going into the Georgia Dome and taking the game from the Falcons. NBC saw a 14.0 rating and a 22 share giving the game the highest overnight rating for a Week 5 contest since the network took over SNF.

Of course, it won the ratings over CBS, ABC and Fox in that order. Plus the rating is 20% higher than last year’s game between Philadelphia and San Francisco which received an 11.7/19.

According to Marc Berman at the TV Media Insights board, when the final numbers are in, NBC should see an audience of over 20 million for the game.

Locally, Milwaukee saw a whopping 51.2 rating and led all US markets.

Here’s the press release from NBC Sports.

PACKERS-FALCONS ON SUNDAY NIGHT FOOTBALL UP 20%

SNF is No. 1 Broadcast of Sunday Night For 5th Straight Week
14.0 Overnight Rating is Best Week 5 in 6-Year History of SNF
Milwaukee Leads All Metered Markets With 51.2 Rating

NEW YORK – October 10, 2011 – Packers-Falcons on Sunday Night Football was up 20 percent from last year’s Week 5 game and, for the fifth consecutive week, was the No. 1 broadcast on Sunday night, according to overnight data released today by The Nielsen Company.

Last night’s game on NBC, in which the Green Bay Packers remained undefeated with a 25-14 victory over the Atlanta Falcons, registered a 14.0 overnight rating and a 22 share, 20 percent higher than last year’s Week 5 game (Eagels-49ers, 11.7/19), and up 30 percent from the 2009 Week 5 game (Colts-Titans, 10.8/17). Packers-Falcons marked the highest Week 5 overnight rating in the six-year history of SNF.

SUNDAY NIGHT FOOTBALL WEEK 5 GAMES:

2011 Packers-Falcons 14.0/22
2010 Eagles-49ers 11.7/19, up 20 percent
2009 Colts-Titans 10.8/17, up 30 percent
2008 Steelers-Jaguars 10.2/16, up 37 percent
2007 Bears-Packers 12.3/20, up 14 percent
2006 Steelers-Chargers 10.3/16, up 36 percent

ANOTHER SUNDAY NIGHT WIN: Last night’s Sunday Night Football broadcast easily won the night facing original network programs. NBC led the night among metered markets in primetime (7-11 p.m. ET) with a 10.7/17 topping the 8.9/14 for second-place CBS by 20 percent. NBC also beat ABC by 114 percent (5.0/8) and Fox by 529 percent (1.7/3 from 7-10 p.m.).

  • On the night, NBC more than doubled the average rating for the other three competing networks (10.7 vs. 5.2).

When the viewership is available tomorrow from Nielsen, Sunday Night Football is expected to be the most-watched Sunday night show (excluding NFL overruns) for the fifth consecutive week, and when including the NFL Kickoff Thursday Night opener, primetime NFL games on NBC will have defeated their competition each time this season. This continues a trend for SNF dominating Sunday nights. Last season, Sunday Night Football was the No. 1 show all 18 nights (100 percent) vs. its competition (16 Sundays, one Tuesday and one Thursday).

  • 2011 – 6 of 6 (Five Sundays, one Thursday – 100 percent)
  • 2010 – 18 of 18 (16 Sundays, one Tuesday and one Thursday – 100 percent)
  • 2009 – 15 of 16 Sundays (94 percent)
  • 2008 – 13 of 16 Sundays (81 percent)
  • 2007 – 11 of 16 Sundays (69 percent)
  • 2006 – nine of 16 Sundays (56 percent)

TOP 10 METERED MARKETS FOR PACKERS-FALCONS:

1. Milwaukee, 51.2/66
2. Atlanta, 28.0/40
3. New Orleans, 19.4/26
4. Las Vegas, 19.3/31
5. Minneapolis, 18.5/29
6. Richmond, 17.5/26
T7. Nashville, 16.7/24
T7. Norfolk, 16.7/24
9. Jacksonville, 16.6/26
10. Chicago, 16.5/26

**Viewership numbers will be available when national ratings are released tomorrow**

More stuff is coming up on this Columbus Day holiday.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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