ESPN’s critically acclaimed “30 for 30” documentary series returns Saturday with a look at none other than Vincent “Bo” Jackson, the two-sport star who was not only good in baseball and football, but he was a marketing machine.
“You Don’t Know Bo” will premiere this Saturday at approximately 9 p.m. ET following the Heisman Trophy Presentation on ESPN.
It’s going to be a fascinating documentary that look at his college career at Auburn and then to his days in both MLB and in the NFL.
We have a preview from ESPN.
30 for 30 Fall Slate Concludes with You Don’t Know Bo December 8 on ESPN
Documentary chronicles the life and career of sports legend Bo Jackson
ESPN Films’ 30 for 30 will premiere You Don’t Know Bo on Saturday, December 8 at 9 p.m. ET on ESPN/ESPNHD, immediately following the conclusion of the Heisman Trophy Presentation. The film explores the feats of the former Heisman trophy winner from his childhood to his early days at Auburn University and through his career as a professional baseball and football star. The trailer for the film can be viewed at espn.com/30for30.
“With each 30 for 30 film, we aim to tell a story that resonates with sports fans and few, if any, athletes in professional sports have captured the nation’s attention the way that Bo Jackson did in his prime,” said Connor Schell ESPN Films vice president and executive producer. “From his college career to his professional baseball and football careers, and even his mainstream appeal with Nike’s “Bo Knows” marketing campaign, Bo Jackson’s achievements help him remain one of the most captivating and revered athletes of all time, nearly two decades after his retirement.
You Don’t Know Bo, directed by Michael Bonfiglio and produced by @radical.media, takes a close look at two-sport athlete Vincent Edward “Bo” Jackson and the creation of a legend. As the only athlete ever selected to play in the NFL Pro Bowl and the MLB All-Star Game, Jackson will forever be known as a cultural icon who looms larger than life as one of the most famous athletes of all time. This film examines the truths and tall tales that surround Jackson, and how his seemingly impossible deeds captured the country’s collective imagination for an all-too-brief period in time.
“Bo Jackson is like a superhero straight out of a comic book,” Bonfiglio said. “If we had scripted this story it would feel like a cliché, but what’s so incredible is that for the most part, the legend of Bo Jackson is actually true. And the parts that aren’t true have been cemented into the minds of fans to somehow become the truth.”
All of the 30 for 30 films from this past slate are available on iTunes and Amazon.com. The 30 for 30 Film Favorites Collection, a new gift set including the most popular titles from ESPN Films, is also available on DVD. Fans can get additional information at www.facebook.com/espn30for30 and .
That will do it.
