When 24 was airing regularly on Fox, Fox Sports would be a big supporter of the show with promos during the World Series, countdown clocks during “The O.T.” before season premieres and plenty of in-game mentions during the NFL and NASCAR.
As 24: Live Another Day is about to premiere on Monday, Fox Sports is going all out to promote 24 on NASCAR this weekend with promos during qualifying today for the Sprint Cup race at Talladega. Then Kiefer Sutherland who plays Jack Bauer will voice an intro for the race on Sunday.
The Fox Sports Net affiliates have been running 24: LAD promos during MLB games as well as during NBA and NHL playoff coverage.
To get an idea of what has been shown or what will be shown, take a look at this breakdown of promos on Fox Sports for 24: Live Another Day.
FOX Sports/FOX Sports 1
Production/Event Integration
- “24” countdown clock in NASCAR on FOX Qualifying for “Talladega” on 5/3
- Extended promos/trailers to air in NASCAR on FOX “Talladega” pre-race show on 5/4
- Race open for “Talladega” will feature Kiefer on 5/4
- Infield grass at “Talladega” will feature “24” logo
- Lap 24 of the “Talladega” race- “24” show clip integration & graphic
- FS 1 studio shows (America’s PreGame, NASCAR Race Hub & FOX Sports Live)- #24 themed segments the week leading up to the premier
- Including…Sports greatest #24’s, Sports greatest “Jacks”, Greatest “returns” in sports history
Promo/On Air Presentation Integration
- NASCAR on FOX “Talladega” promos week leading up to premier with Kiefer on camera- promo for race & premier of “24”
- “24” style bugs, watermarks, and countdown clocks on FS1 programming the week leading up to the premier
- “24” promos airing on FOX Sports 1 & FOX Sports 2
- Airing FS1 promos week leading up to premier with “24” premier sting out at end
- FOX Sports & FOX Sports 1 bug changed to FOX Sports 24 bug with “24” in the show logo style. Potential dates of use, Saturday 5/3- NASCAR on FOX & Monday 5/5 on FS1
RSNs
On-Air Promotion: (leveraging the highest rated RSN live events with NBA & NHL Playoffs, MLB games)
- NHL Playoffs: “24” promos have aired in NHL playoff games around the country including Detroit, Tampa Bay, Minneapolis, St. Louis, Dallas, Los Angeles,
- NBA Playoffs: “24” promos have aired in NBA playoff games around the country including Oklahoma City, Miami, Indiana, Atlanta, Charlotte, Memphis, San Antonio, Dallas and Los Angeles.
- MLB Opening Day/Regular Season: “24” promos ran in 13 MLB Opening Day games, and continue to run across our RSNs MLB games daily.
- Including: Cardinals vs Reds on 4/7- highest rated program in St Louis DMA, beating out the NCAA men’s basketball championship game that aired on CBS during prime time
Media placement totals to date: (4/3-)
- On Air Promos – over 2,500 spots
- On Air Promos- In Live Games (NBA, NHL, MLB) – over 350 spots
- In Game Promo Lower 3rd (NBA, NHL, MLB) — from 4/26-5/5
Program/Promo Roadblock
- Regions will place a “roadblock” spot on 5/5 between 7:45-8pm or as close as possible to 8pm, depending on their live event schedule.
Digital/Social media
- Web Banner: RSN sites placing across all home pages promoting the premiere. Flight 4/26-5/5
- Social Media: Promotional content posted across FOX Sports Girls and RSN accounts leading up to 5/5
On-Site Activation: RSN Fan Express buses
- Riders of the Fan Express buses in Cincinnati, Cleveland, San Diego and Dallas will receive “24” branded t-shirts as giveaways the week of May 28 en route to the ballpark.
FOX Sports Digital
FOXSports.com
- Banner ads in daily rotation on the homepage
- Custom editorial/content pieces: best athlete to wear #24, best returns, and a potential 24 hours idea.
Social Media
- Content/Posts connecting to famous #24 athletes (Kobe, Marshawn Lynch, Jeff Gordon, etc) & sports related 24 items (i.e. 24 inch hot dog at Texas Rangers ballpark)
And 24: Live Another Day premieres with a two hour event on Monday, May 5 at 8 p.m. ET/PT and 7 p.m. CT on Fox.
