Opening Day is just two and a half weeks away. ESPN will tell us that baseball means more than what’s happening on the field, the sport is practically a way of life. So we get various scenes that remind us that Spring Training culminates with Opening Day and the first promo in the campaign premieres tonight. We get a description of the campaign in the following blurb.
ESPN Unveils New Campaign for Major League Baseball
ESPN’s new campaign to mark the beginning of the 2011 Major League Baseball season debuts tonight and is designed to remind fans that baseball is more than what happens on the field. The campaign celebrates the players and their personalities and the sights and sounds that make up the fabric of America’s pastime. It revels in the anticipation for the season, which begins when pitchers and catchers report, and culminates with that most special of baseball holidays – Opening Day. ESPN is baseball’s biggest stage, and the network will roll out several spots throughout the season to promote its Sunday Night Baseball telecasts and Baseball Tonight, the nightly news and highlights show, as well as the fan-favorite Home Run Derby. The campaign features the voice of actor Kevin Costner and was produced by Wieden+Kennedy.
And we have a preview of the campaign which kicks off tonight with the first promo that will premiere during the Yankees-Red Sox exhibition game on ESPN2 tonight.
And there you have it.
