Continuing a downward trend from the last six years, the overnight ratings for the NCAA Men’s Tournament Selection Show were down from the previous year. According to Austin Karp, the Assistant Managing Editor of Sports Business Daily, the overnight was 4.4 which is down from last year.
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CBS’ NCAA men’s Selection Show gets 4.4 overnight, down 8.3% 4.8 overnight last year and also in ’09
Austin Karp
AustinKarp
In addition, the trend since 2005 has been going down steadily. Austin goes backward starting with this year.
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CBS’ NCAA selection show overnights since 2005: 4.4, 4.8, 4.8, 4.4, 4.7, 4.7, 5.7Austin Karp
AustinKarp
That is not what CBS needs especially going into a new contract with Turner Sports. While there was high interest in the selections on social networking sites like Twitter and Facebook, the ratings have gone down considerably. Perhaps a format change is in order.
