The Thursday Night Football game between the New York Jets and New England Patriots that went down right down to the wire did very well for CBS and NFL Network. The combined rating/share for the game was 10.1/17. Combined viewership of the game 16.1 million.
The rating is up 140% compared to last season when TNF aired only on NFL Network. Viewership is up 137%.
CBS has to very pleased with its numbers-to-date.
“THURSDAY NIGHT FOOTBALL” ON CBS AND NFL NETWORK SEES RATINGS AND VIEWERS SOAR WITH INCREASES OF +140% AND +137%
Broadcast of N.Y. Jets vs. New England Earns Fast-National Rating/Share of 10.1/17 and Average of 16.1 Million Viewers
CBS and NFL Network’s broadcast of THURSDAY NIGHT FOOTBALL on Thursday, Oct. 16, which featured New England’s 27-25 victory over the N.Y. Jets, once again delivered increases in ratings and viewers from last year. The game earned an average fast-national household rating/share of 10.1/17, +140% from last year’s 4.2/7, and delivered an average of 16.1 million viewers, +137% from last year’s 6.8 million viewers on NFL Network and over-the-air stations within the two team markets (October 17, 2013: Seattle-Arizona).
Through six games of the CBS/NFL Network schedule, THURSDAY NIGHT FOOTBALL is averaging a HH rating/share of 10.0/17, +79% compared to last year’s 5.6/9; and 16.1 million viewers, +79% compared to last year’s 9.0 million – on pace to be the highest-rated and most-watched THURSDAY NIGHT FOOTBALL season ever.
Compared to last year’s CBS primetime programming, THURSDAY NIGHT FOOTBALL was +36% in viewers (14.8 million from 10.9 million); and +37% in HH rating (9.3/16 from 6.8/11), including +78% in Adults 18-49 (4.8 from 2.7) and +51% in Adults 25-54 (5.6 from 3.7).
CBS/NFL Network’s HH rating/share of 9.3/16 in primetime beat each of the broadcast networks: +232% better than NBC (2.8/5), +200% better than FOX (3.1/5) and +45% better than ABC (6.4/11).
CBS/NFL Network’s viewership of 14.8 million in primetime was +244% better than NBC (4.3m), +190% better than FOX (5.1m) and +59% better than ABC (9.3m).
The household rating/share peaked at 10.9/20 from 11:00-11:29 PM, ET and the viewer average peaked at 17.0 million viewers from 9:00-9:30 PM, ET.
THURSDAY NIGHT FOOTBALL will continue next week on October 23 with San Diego at Denver.
RATINGS NOTE: CBS and NFL Network are reporting audience data for the game and related programming, the way it was sold to advertisers, as a gross rating from CBS and NFL Network.
That will do it.
