CBS Sees Audience of Over 41 Million for San Diego-Denver AFC Playoff Game

Once again, the late Sunday afternoon window is the magic timeslot for the National Football League. CBS with San Diego at Denver in the late Sunday afternoon timeslot saw a huge audience of 41.1 million viewers. That’s up 9% from last year’s Houston-New England game which averaged 37.7 million.

The rating was 23.0 with a 39 share a 6% increase from last year. That’s the third highest-rated Sunday AFC Divisional Playoff game since 1996.

And this is the third highest viewer average of a Sunday AFC Divisional Playoff game in 27 years.

Here’s what CBS is saying about the numbers.

NFL Divisional Playoffs“THE NFL ON CBS’” BROADCAST OF BRONCOS WIN OVER CHARGERS SCORES IN VIEWERS AND RATINGS

AFC Divisional Playoff Game Averages 41.1 Million Viewers, Up 9 %

THE NFL ON CBS’s broadcast of the AFC Divisional Playoff game featuring the Denver Broncos win over the San Diego Chargers on Sunday, Jan. 12 (4:40-7:59 PM, ET) was seen by an average of 41.1 million viewers (Persons 2+), up 9% from last year’s 37.7 million (Houston-New England).

The 41.1 million viewer average is the third-largest viewer average for a Sunday AFC Divisional Playoff game in 27 years (as far back as CBS records go, 1987-88 season).

The AFC Divisional Playoff game on Sunday scored an average fast-national household rating/share of 23.0/39, up 6% from last year’s 21.7/36 (Houston-Denver).

Yesterday’s 23.0/39 is the third highest-rated Sunday AFC Divisional Playoff game in 18 years (25.4/42 Indianapolis-Kansas City; 1/7/96; NBC).

The average viewership and rating/share peaked for the Chargers-Broncos game with 46.0 million viewers and a 25.3/38 (7:30-7:59 PM, ET), respectively.

There it is.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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