NBC has another reason to crow. Its ratings for Sunday Night Football has topped all network primetime programs for the 2012-13 season. This marks the second straight year that SNF has topped all primetime shows in overall viewers as well as all key adult and male demographics.
As far as viewership, Sunday Night Football averaged 21.5 million people for 19 broadcasts beating out the second highest series, NCIS on CBS which garnered 21.3 million.
NBC averaged a 12.8 rating with a 19 share for the entire series, just off the previous season’s high of 12.9/20.
Overall, NBC is running to the bank with the numbers.
SUNDAY NIGHT FOOTBALL” ON NBC IS PRIMETIME TELEVISION’S NO. 1 SHOW
SNF is No. 1 Among Viewers and All Key Adult and Male Demographics
NEW YORK – May 23, 2013 – Sunday Night Football on NBC finished this television season as the No. 1 show in primetime (Viewers 2+ and all key adult and male demos), based on Nielsen combo data and all 19 SNF telecasts. This marks the second straight television season, and the only two times on record, that a sports series has been the most-watched show of the primetime TV season.
For the 2012-2013 primetime television season, Sunday Night Football ranks as the most-watched show (21.5 million, viewers 2+), and the No. 1 program across the key demographics of Adults 18-49, 18-34, 25-54 as well as Men 18-49, 18-34 and 25-54.
- The 21.5 million average viewers for Sunday Night Football (all 19 telecasts) tops second place NCIS (21.3 million);
- In the advertiser-coveted Adult 18-49 demographic, SNF tops the second place show by two full ratings points (8.2 vs. 6.2 for Big Bang Theory);
- In the Adult 18-34 demographic, Sunday Night Football’s margin over the second place show is 60% (7.2 vs. 4.5 for Big Bang Theory).
OTHER SUNDAY NIGHT FOOTBALL VIEWERSHIP NOTES:
- The 2010, 2011 and 2012 seasons of Sunday Night Football are the first three seasons that an NFL primetime package drew more than 21 million viewers since the 1994-1996 seasons of Monday Night Football on ABC.
- The final average household rating of 12.8/19 (all 19 telecasts) is on pace with the last two seasons of Sunday Night Football and just one-tenth off of last year’s 12.9/20.
There you have it.
