Chargers Implosion on Monday Night Football Does Well on ESPN

After going up 24-0 in the first half on the Denver Broncos, the San Diego Chargers did a massive implosion and allowed the Broncos to win 35-24 on Monday Night Football.

ESPN saw an 8.2 US rating which is up from last year’s Week 6 game between the Miami Dolphins and New York Jets that ended with a 7.8. Average viewership for Monday’s game was 12.84 million as compared to 12.062 million last year.

The alleged Worldwide Leader says Monday Night Football was the most watched program on cable or broadcast.

Locally, Denver had a combined 36.3 rating on both ESPN and local station KTVD. San Diego had a 35 number on both ESPN and KFMB.

Over the first six weeks of the season, ESPN is averaging an 8.9 rating up from last year’s 8.5 average through the same period.

Here’s the press release from ESPN.

ESPN’s Monday Night Football Wins the Night among All Key Male and Adult Demos

Broncos-Chargers Delivers 9.6 Rating and 12.8 Million Viewers

Last night’s ESPN Monday Night Football game – the Denver Broncos’ dramatic 35-24 come-from-behind road victory over the San Diego Chargers, tied for the fourth-biggest regular-season comeback in NFL history – won the night among all programs – broadcast or cable – in all key male and adult demos. As a network, ESPN won the night in all key male demos and adults 18-34 and 18-49.
The game earned a 9.6 household coverage rating (8.2 US), representing an average of 9,421,000 households (12,841,000 viewers – P2+) according to Nielsen. The game peaked between 11:15-11:45 p.m. ET at an 11.6 household coverage rating.
 
In Denver, the game delivered a 15.2 rating on ESPN and a 21.1 rating on KTVD-IND, for a combined 36.3 rating in the market. In San Diego, the game delivered a 14.0 rating on ESPN and a 21.1 rating on KFMB-CBS, for a combined 35.0 rating in the market. The top-10 rated metered markets (not including primary home team markets): Las Vegas (17.9), New Orleans (16.4), Indianapolis (14.3), Albuquerque, N.M. (13.7), Phoenix (13.0), Birmingham, Ala. (11.6), Charlotte (11.5), Kansas City (11.3), Norfolk/Portsmouth, Va. (11.2) and Seattle (11.0).
 
Through the first six weeks of the NFL season (seven games), ESPN’s MNF is averaging a 10.3 household coverage rating (8.9 US), 10,112,000 households and 13,819,000 viewers, increases of four percent, three percent and three percent, respectively, from the same point last season.
 
ESPN Digital Platforms
ESPN also saw significant traffic across its digital platforms on Sunday and Monday:
  • ESPN.com NFL section – An average minute audience of 33,000 was up 24 percent from last year and 3.9 million unique visitors, down slightly compared to the same two days last season.
  • ESPN.com Fantasy Football section – An average minute audience of 68,000, a 56 percent increase, and 3.1 million unique visitors (up one percent from last year).
  • ESPN mobile Web NFL section – An average minute audience of 48,000, up 80 percent, reaching 3.5 million unique visitors, a 15 percent gain.
NFC North Showdown on MNF Next Week
Next week, ESPN’s MNF returns with an NFC North division showdown as Matthew Stafford and the Detroit Lions travel to Chicago on October 22 to face Jay Cutler and the first-place Bears at 8:30 p.m.

That’s all.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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