NBCUniversal Programming For Day 1 of the 2012 Olympics

Now that the Opening Ceremony is over, it’s time for Olympic action in earnest. The soccer action on Wednesday and Thursday was just an appetizer. Tomorrow, there’s boxing, gymnastics, swimming. tennis, and a whole plethora of sports. The networks of NBCUniversal will out in full force onb Saturday.

NBC Sports Network starts its coverage at 4 a.m. NBC will be on live in the Eastern half of the country at 5 a.m. ET. The Mountain and Pacific time zones will have to wait to see the Olympic action on NBC, but the cable portion on Bravo, CNBC, MSNBC and NBC Sports Network will be live all over the country on participating cable and satellite providers.

And NBCOlympics.com and the mobile and tablet apps will have all of the sports action live.

Here’s what you can expect on the networks on NBCUniversal on Saturday.

PHELPS-LOCHTE EXPECTED SHOWDOWN AIRS ON NBC IN PRIMETIME ON DAY 1 OF LONDON OLYMPICS

Team USA Competes in Men’s Beach Volleyball and Women’s Basketball on NBC
NBC Sports Network Airs Team USA vs. Columbia in Women’s Soccerb
LIVE Soccer and Beach Volleyball on NBC Sports Network and MSNBC
All Events Live Streamed on NBCOlympics.com and NBC Olympics Live Extra Mobile & Tablet App

LONDON – July 27, 2012 – Day 1 of the 2012 London Olympic Games begins tomorrow with an expected head-to-head showdown between Michael Phelps and Ryan Lochte in primetime on NBC, as they contend for the gold in the men’s 400 meter individual medley. Phelps’ and Lochte’s qualifying heats will air on NBC live (ET/CT) beginning at 5 a.m.

NBC’s daytime will air coverage of women’s basketball, featuring Team USA facing Croatia at 11 a.m. ET/PT, and men’s beach volleyball, featuring Beijing’s gold medal duo Jake Gibb and Sean Rosenthal of Team USA matching up against Freedom Chiya and Grant Goldschmidt of South Africa from legendary Horse Guards Parade, in the heart of ceremonial London just down the road from the Queen’s home at Buckingham Palace.

NBC Sports Network airs live coverage of women’s soccer as Team USA faces Colombia at 11:30 a.m. ET from Hampden Park in Glasgow, Scotland. Live on MSNBC, Olympic host nation Great Britain takes on Camaroon at Millennium Stadium in Cardiff, Wales, at 12:15 p.m. ET.

All of the events mentioned above and all other events will be live streamed on NBCOlympics.com and the NBC Olympics Live Extra app, available on mobile devices and tablets. The vast majority of live stream content will only be available to authenticated cable, satellite or telco customers.

For more information on live streaming, please go to: NBCOlympics.com/LiveExtra

For the full schedule of NBCUniversal’s Olympic coverage, please go to: NBCOlympics.com

Listings subject to change (all times ET unless otherwise noted). Changes are italicized.

Tomorrow’s coverage includes:

SATURDAY, JULY 28 (Day 1)

NBCb
5 a.m. – 6 p.m. (ET/PT)
Swimming – Qualifying Heats (LIVE)
Men’s Cycling – Road Race (LIVE)
Men’s Beach Volleyball – Gibb/Rosenthal (U.S.) vs. Chiya/Goldschmidt (South Africa) (LIVE)
Women’s Volleyball – U.S. vs. South Korea (LIVE)
Women’s Basketball – U.S. vs. Croatia (LIVE)
Rowing – Qualifying Heats

  • LIVE (ET/CT) Michael Phelps begins his drive to become the most decorated Olympian of all-time in an event he’s won at the past two Olympics: the 400m individual medley. This event also marks the first head-to-head showdown between Phelps and teammate Ryan Lochte, the reigning world champion who defeated Phelps at Trials. 17-year-old Colorado phenom Missy Franklin swims for her first Olympic medal as she leads Team USA in the 4x100m free relay. Plus world champion Elizabeth Beisel competes in the women’s 400m individual medley and Peter Vanderkaayleads the U.S. charge in men’s 400m freestyle.
  • LIVE (ET/CT) coverage of cycling’s men’s road race provides viewers with a spectacular introduction to London. The road race travels through the heart of central London, with a mix of majestic landmarks and the natural beauty of the Royal Parks included along the way. Great Britain’s Mark Cavendish is among the favorites, which should add even more energy to the massive crowd expected to line the streets of London. The Americans field a strong team as well, led by Taylor Phinney and Tyler Farrar.
  • LIVE (ET/CT) coverage of the U.Sb. women’s volleyball team’s first match vs. South Korea. Led by Hugh McCutcheon, who coached the U.S. men to the Olympic title in 2008, the American women are favored to win their first Olympic gold.
  • LIVE (ET/CT) coverage of the U.S. women’s basketball team’s first game. Led by former UConn stars Sue Bird, Diana Taurasi and Maya Moore, the Americans arbe favored to win their fifth straight Olympic gold medal in London.
  • Plus, LIVE (ET/CT) coverage of beach volleyball, always one of the most electric sports of the Games, from the heart of ceremonial London, at Horse Guards Parade, and the first day of the rowing competition, from prestigious Eton Dorney.

8 p.m. – Midnight (ET/PT)
Swimming – Gold Medal Finals

  • Men’s and Women’s 400M Individual Medley
  • Men’s 400M Freestyle
  • Women’s 4 x 100M Freestyle Relay

Men’s Gymnastics – Team Competition
Women’s Beach Volleyball – May-Treanor/Walsh (U.S.) vs. Cook/Hinchley (Australia)

  • Gymnastics begins with men’s team qualifying. The U.S. men are vying for their third consecutive medal in the team competition. Their prospects look strong with a deep group led by a dynamic pair of first-time Olympians: Bronx native John Orozco and Cuban-born Danell Leyva.
  • bBeach volleyball, one of the Games’ hottest sports, comes to the heart of ceremonial London, at Horse Guards Parade. Just down the road from the Queen’s home at Buckingham Palace, the queens of the sand, Misty May-Treanor and Kerri Walsh Jennings, are eyeing a golden three-peat after sweeping the competition in Athens and Beijing without dropping a set.

12:30 a.m. – 1:30 a.m. (ET/PT)
Gymnastics – Men’s Team Competition
Women’s Weightlifting – 48KG Gold Medal Final

  • · The first gold medal in weightlifting will be decided among the sport’s lightest athletes. Women weighing no more than 106 pounds will need to lift more than twice their body weight to reach the podium.

NBC SPORTS NETWORK
4 a.m. – 8 p.m.
Women’s Soccer – Qualifying Round (LIVE)

  • U.S. vs. Colombia (LIVE)
  • Brazil vs. New Zealand (LIVE)
  • France vs. North Korea (LIVE)

Beach Volleyball –

  • Women’s – Zhang/Xue (China) vs. Vasina/Vozakova (Russia) (LIVE)
  • Women’s Volleyball – China vs. Serbia (LIVE)

Equestrian – Eventing Dressage
Women’s Handball – Norway vs. France
Women’s Shooting – 10M Air Rifle Gold Medal Final
Men’s Archery – Team Gold Medal Final
Women’s Fencing – Individual Foil (LIVE)
Women’s Badminton – Bae (South Korea) vs. Tee (Malaysia)
Men’s Table Tennis – Wang (U.S.) vs. Kim (North Korea)
Women’s Handball – Spain vs. South Korea

NBC SPORTS NETWORK HIGHLIGHTS

  • NBCSN’s daily feast of live Olympic action kicks off today with live coverage of the two-time reigning Olympic champion U.S. women’s soccer team. The 16-hour show also includes the first gold medal to be awarded at the Games, in shooting’s women’s air rifle competition. Czech shooter Katerina Emmons, wife of American shooter Matt Emmons, will attempt to defend her gold medal.

BRAVO
7 a.m. – 3 p.m.
Tennis – Early Rounds (LIVE)

BRAVO HIGHLIGHTS

  • The men’s and women’s singles and doubles tennis competitions get underway with live coverage from the historic grass courts of Wimbledon.

MSNBC
7 a.m. – 5 p.m.
Women’s Soccer – Qualifying Round

  • Japan vs. Sweden (LIVE)
  • Canada vs. South Africa (LIVE)
  • Great Britain vs. Cameroon (LIVE)

Men’s Beach Volleyball – Grotowski/Garcia-Thompson (Great Britain) vs. Binstock/Reader (Canada) (LIVE)
Women’s Handball – Denmark vs. Sweden
Women’s Fencing – Individual Foil Gold Medal Final
Men’s Badminton – Bach/Gunawan (U.S.) vs. Cung/Lee (South Korea)
Women’s Table Tennis –

  • Zhang (U.S.) vs. Molnar (Croatia)
  • Hsing (U.S.) vs. Silva (Mexico)

MSNBC HIGHLIGHTS

  • · MSNBC offers ten hours of team and racket sports, including live soccer and live beach volleyball from majestic Horse Guards Parade, in the heart of ceremonial London.

CNBC
8:30 a.m. – 11:30 a.m.
Boxing – Elimination Bouts (LIVE)

3:30 p.m. – 6:30 p.m.
Boxing – Elimination Bouts (LIVE)

CNBC HIGHLIGHTS

  • · Often the proving grounds for many of the next great professional boxers, the Olympic boxing tournament opens with a full day of bouts between the world’s best.

NBC OLYMPIC BASKETBALL CHANNEL
4 a.m. – 7 p.m.
Women’s Basketball – Qualifying Round
U.S. vs. Croatia (LIVE)
China vs. Czech Republic (LIVE)
Canada vs. Russia (LIVE)
Turkey vs. Angola (LIVE)
Brazil vs. France (LIVE)
Australia vs. Great Britain (LIVE)

NBC OLYMPIC SOCCER CHANNEL
7 a.m. – 8 p.m.
Women’s Soccer – Qualifying Round
U.S. vs. Colombia (LIVE)
Japan vs. Sweden (LIVE)
New Zealand vs. Brazil (LIVE)
France vs. South Korea (LIVE)
Canada vs. South Africa
Great Britain vs. Cameroon

TELEMUNDO
8 a.m. – 5 p.m. (ET/PT)

Opening Ceremony
Swimming – Qualifying Heats
Women’s Volleyball – Qualifying Round
Beach Volleyball – Qualifying Round
Boxing – Elimination Bouts

Midnight – 2:30 a.m. (ET/PT)
Swimming – Gold Medal Finals
Men’s Gymnastics – Team Competition

3D
5 a.m. – 5 p.m.
Opening Ceremony

And I’ll have the Canadian Olympic Broadcasting Consortium schedule for Day 1 coming up.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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