On The 100 Day Mark To The London Olympics, NBCOlympics.com Relaunches

NBC Sports Group has announced that the NBCOlympics.com website has relaunched today, this being the 100 day mark to the XXX Olympic Summer Games in London. Not only will the site be updated with the latest results and news, but it will also stream live video of all Olympic events. NBC says all 32 Olympic sports will be streamed live not only on the dedicated website, but also on mobiles and tablets.

If Michael Phelps or Usain Bolt are in gold medal events, you can watch them live without having to wait for NBC’s primetime presentation. However, there is a catch. While most events will be archived, certain events like a Phelps or Bolt race will not until they are aired on NBC’s primetime program.

While it’s not perfect, to at least be able to see everything online no matter what the event is and no matter who is participating is a start. So if you can’t wait to see the gymnastics team event, you can watch it live online, you’ll just have to wait to see it again later.

And to see the events live on NBCOlympics.com, you’ll have to authenticate like you did with March Madness Online. But I can assure you, it’ll be easier than Turner’s complicated 85 steps. I already checked out NBCOlympics.com and the authentication process is a breeze.

Here’s NBC’s press release.

NBCOLYMPICS.COM RE-LAUNCHES TODAY — 100 DAYS FROM START OF 2012 LONDON OLYMPICS

NBC Sports Group’s March Toward 2012 London Games Begins with Launch of Most Comprehensive Digital Event Coverage in History
Site to Live Stream All Olympic Events for First Time Ever in Partnership with MVPDs

NEW YORK – April 18, 2012 – NBCOlympics.com, the NBC Sports Group website dedicated to the comprehensive coverage of the Olympic Games, re-launches today — exactly 100 days from the start of the 2012 Summer Olympics — with a deep look into the sports, athletes, stories, rivalries, and vast coverage the American audience will feast on during the upcoming London Games.

Prior to the Games, NBCOlympics.com will provide the most complete coverage of Olympic news, announcements and information leading up to London. The site will profile hundreds of athletes, all 32 sports, contain a treasure trove of great moments from prior Games, and an inside look at many of the athletes likely to represent Team USA in London.

During the Games, NBCOlympics.com will live stream every event and sport for the first time ever. In all, the site will live stream more than 3,500 total programming hours, including the awarding of all 302 medals. By comparison, NBCOlympics.com live streamed 25 sports and 2,200 hours for the 2008 Beijing Olympics. The vast majority of live streaming will only be available to authenticated cable, satellite or telco customers. The site will also feature rewinds of all event coverage, a steady stream of athlete profiles, event highlights, a tour of London as the host city, and more.

“The 100-day milestone is a perfect time to re-launch NBCOlympics.com, a site we remain committed to keeping as the foremost source for Olympic content both before and during the Games,” said Gary Zenkel, President, NBC Olympics. “We are very excited to offer this vast Olympic viewing experience to compliment and fuel our unprecedented daily network and cable coverage, especially the nightly primetime show.”

In another first, NBCOlympics.com will provide multiple concurrent streams for select sports, such as gymnastics (each apparatus), track and field (each event), and tennis (up to five courts). For example, during a session of track and field, instead of viewing only a single feed that moves from event to event, a user can choose to watch a stream dedicated to a specific event, such as the long jump or javelin.

NBCOlympics.com will also offer complete coverage of the U.S. Olympic Trials, and will feature a detailed viewing guide once those details are released.

In addition, CTV’s Olympic website also relaunched today so if you have a Canadian athlete you want to follow, you can check out that site.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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