This is a Super Bowl season for CBS Sports. Whichever network has the Super Bowl becomes a big season for said network.
Having said that, it’s a milestone for CBS Sports, this being the 50th season that the network has been affiliated with the National Football League. CBS’ association with the NFL dates back to 1956. As you can tell, it doesn’t add up to 50 if you count to 2009, but remember between the 1994 and 1997 seasons, CBS was out of the NFL and had to buy its way back in for the 1998 season.
So, CBS will use the 2009 season to celebrate 50 years with the National Football League and I believe that’s the longest relationship that a network has had with a sports league. So you will see this logo during CBS’ NFL coverage this season:
I keep wondering if that circle is supposed to represent a planet or is just a blue circle. Upon further review, the circle looks like the stars from the NFL shield. Maybe you have a different interpretation.
And for Super Bowl XLIV, CBS will utilize this logo: