Last week, I reported on the Fang’s Bites on Boston Sports Media Watch site that WEEI was slaughtered by rival radio station, 98.5 The Sports Hub in younger male demographics in the Arbitron ratings for the month of April. And while WEEI did beat 98.5 in the overall ratings, the loss of younger males has to be quite disturbing for the station which really is sounding old.
Even with the ratings, one bright spot for WEEI has been its website. Radio Ink magazine awarded WEEI the best radio station website for a major market. Let’s take a look at the press release.
WEEI Wins “Best Radio Station Website” Award from Radio Ink Magazine
Radio Ink Magazine presented WEEI with the award at first annual digital awards ceremony
BOSTON (May 19, 2011) – WEEI Sports Radio Network today announced they were the recipient of the “Best Radio Station Website (Markets 1-10)” Award presented by Radio Ink Magazine yesterday at an awards ceremony held in Mountain View, California. The award ceremony recognized the people, stations, and companies that drive the industry in new media.
Tim Murphy, Vice President of Digital Strategy & Enterprise Platforms for Entercom, attended the ceremony to receive the award on behalf of WEEI, who received two nominations. WEEI was also nominated for “Best Brand Extension Through Streaming.”
“We are continually exploring new ways in which we can provide world-class content to Boston sports fans, and new content and distribution platforms have been a huge focus of our efforts during the last three years,” said Tim Murphy. “The talented team we have put in place across platforms at WEEI is the driving force behind this award and these nominations, and everyone at Entercom is proud to have been recognized by Radio Ink for the efforts of our staff.”
Radio Ink’s 2011 Digital Awards Ceremony was their first annual digital competition to recognize the driving force behind new media in the radio industry. The ceremony was held on May 18 and 19, 2011 at the Microsoft Silicon Valley Campus in Mountain View, California.
Added Murphy, “Starting in August of 2008, WEEI Sports Radio made a commitment to establish WEEI as the new digital benchmark for not only the sports radio format, but for the radio industry. In order to do that, WEEI hired a full staff of world-class journalists to expand WEEI’s overall coverage of the sports scene in New England, and they have done a tremendous job establishing our brand as number one for coverage of New England Sports. In addition, we have invested significantly in making WEEI Radio programming available to consumers both live and On Demand on as many devices as possible, with mobile apps recently becoming a major driver of WEEI content consumption.”
There you have it.
