In its last year of airing the FIFA World Cup until at least 2025, Univision is seeing larger numbers from the last World Cup in 2010. Univision says its ratings have increased by 43% in total viewers and by 31% in the coveted 18-49 demographic.
Its USA-Germany viewership was 3.4 million and combined with ESPN’s 10.8 million, that’s a total of 14.2 million viewers which is quite good for a game that aired at noon ET/PT on Thursday.
For Group Play, Univision says it had more viewers than ESPN in Dallas, Houston, Los Angeles, Miami and Phoenix.
The network also had strong showings in Chicago, New York and Sacramento.
Here’s the Univision press release.
UNIVISION DEPORTES DELIVERS ITS LARGEST WORLD CUP GROUP STAGE AUDIENCE EVER
Univision Deportes Reaches 62.3 Million Total Viewers during Group Stage of 2014 World Cup USA-Germany Match Delivers Strong Ratings for Univision Deportes
Univision Deportes’ presentation of the group stage of FIFA World Cup Brazil 2014™ set new ratings records, out-delivering its 2010 World Cup group stage coverage by +43% among Total Viewers, +31% among Adults 18-49, +23% among Men 18-49, and +43% among Women 18-49. The matches aired on the Univision Network, which was simulcast on Univision Deportes Network (UDN), and the UniMás Network, which was simulcast on Galavisión, from Thursday, June 12, to Thursday, June 26, 2014.
- Unvision Deportes’ coverage of the entire group stage reached 62.3 million Total Viewers, +27% more viewers than the entire 2010 World Cup on Univision Deportes (49.1 million Total Viewers).
- The USA vs. Germany match delivered 3.4 million Total Viewers and 1.7 million Adults 18-49, ranking as the top match of the day on Univision Deportes.
Source: The Nielsen Company, NPM, Fast Nationals, L+SD data. Fast cume with 1 minute qualifier.
LOCAL HIGHLIGHTS:
USA vs. Germany
The USA vs. Germany match was the most watched World Cup match of the week among Adults 18-34 in Miami; and the second most watched World Cup match this week on Univision stations (behind Croatia vs. Mexico) in:
- Los Angeles among Total Viewers, Adults 18-49 and Adults 18-34
- Houston among Total Viewers, Adults 18-49 and Adults 18-34
- Chicago among Total Viewers, Adults 18-49 and Adults 18-34
- San Francisco among Total Viewers
With the conclusion of the group stage on the 2014 World Cup group stage, Univision stations have seen viewership growth compared 2010 among:
- Among Total Viewers in Los Angeles, New York, Miami, Dallas, Chicago, Phoenix and Sacramento
- Among Adults 18-49 in Los Angeles, New York, Miami, Dallas, Chicago and Sacramento
- Among Adults 18-34 in Los Angeles, New York, Miami, Dallas and Sacramento
Through the conclusion of the World Cup group stage Univision and UniMás stations have out-delivered the average audience of ABC/ESPN/ESPN2 among:
- Los Angeles among Total Viewers, Adults 18-49 and Adults 18-34
- Miami among Total Viewers, Adults 18-49 and Adults 18-34
- Houston among Total Viewers, Adults 18-49 and Adults 18-34
- Dallas among Total Viewers, Adults 18-49 and Adults 18-34
- Phoenix among Total Viewers
Source: The Nielsen Company, NSI Impressions, 06/12/14-06/26/14. Most watched match of the week based on 6/23/14 to 6/26/14. Live game across time zones. Based on program average. Live +SD.
DIGITAL HIGHLIGHTS:
- On Thursday, June 26, Univision Digital had its third highest trafficked day ever, with over 8.8 million visits.
- The United States vs. Germany match had a record breaking 1.7 million unique viewers, becoming Univision Digital’s biggest live stream event ever. The match received 8% more viewers than the Brazil vs. Mexico match on June 17.
- Univision Digital’s United States vs. Germany live stream added 21% incremental reach to linear, highest lift to linear recorded so far for a 2014 World Cup match.
- The United States vs. Germany match was streamed for 86 million minutes and delivered 605K viewers during an average minute, outperforming Brazil vs. Mexico’s 83 million minutes streamed and 541K viewers during an average minute.
- The Portugal vs. Ghana match was the second most viewed live stream on June 26 with 342K viewers, followed by the Algeria vs. Russia and South Korea vs. Belgium matches with nearly 200K viewers each.
- On June 26, the Univision Deportes app earned the No. 1 position in the Google Play Store free sports app category for an eleventh consecutive day. The app continues to rank among the top five free sports apps since the 2014 World Cup launch, in both the Google Play Store and the Apple App Store.
Sources: Adobe Analytics and Distimo.
SOCIAL HIGHLIGHTS:
- Univision airing of the World Cup match between the U.S. and Germany on Thursday, June 26th, was the No. 1 program across all English and Spanish language broadcast networks that day in terms of Twitter unique authors and Tweets, followed by the airing of the World Cup match between Portugal and Ghana on UniMás.
- Also, on the day of the matches, Univision and UniMás were the No. 1 and No. 2 Networks respectively across all English and Spanish language broadcast networks in terms of unique authors, Tweets, and Tweets per unique, beating ABC, NBC, FOX and CBS
Source: Nielsen
That is it.
