Back with another edition of the podcast. Lots of stuff and let’s call it an extended edition as it reaches 47 minutes.
Keith Thibault of Sports Media Journal and I discuss the latest in sports media news with our “Third Man In,” the great Richard Deitsch of Sports Illustrated. The topics broached tonight:
- NBA Finals on ABC.
- Keith Olbermann’s return to sports television with TBS as host of its MLB Postseason coverage.
- NFL’s billion dollar mobile streaming deal with Verizon.
- Fox Sports signing to share the European Qualifying Football rights with ESPN for the Euro 2016 and 2018 World Cup tournaments. That discussion offshoots to what Fox will do with Fox Soccer Plus and Fox Soccer2Go.
- And we end the news segment with the Mike Hill leaving ESPN story to him possibly heading to Fox Sports 1.
Our guest is Jason Kint, Senior Vice President and General Manager of CBS Interactive which comprises of CBSSports.com, MaxPreps and a huge number of college sports websites.
We talked about the following issues:
- Streaming of live events including March Madness, The Masters, SEC Football and Super Bowl XLVII.
- How the Super Bowl broke a record for the number of streams, visitors and social media comments.
- Where CBS Interactive has become an integral part of CBS Sports.
- Providing content for CBSSports.com and its other websites.
- How some online shows are tests for new programs on CBS and CBS Sports Network.
- How second screens have become an important part of the sports viewing experience.
- How CBS monetizes its content.
- Whether CBS Interactive will begin streaming NFL games.
- The way CBS Interactive can meet demand for viewing of the NCAA Tournament through March Madness on Demand.
- Having the foresight to gain rights to cover all technologies that have been and will be developed down the road.
- Planning for the steaming of Super Bowl L on CBSSports.com.
Some fascinating stuff. Find the podcast on iTunes by searching for “Sports Media Journal” or just click here and you can listen right now.
