NBA.com, NBA Mobile and NBA TV all saw significant gains in the regular season. For NBA TV, it saw a record increases in audience thanks to increased penetration into cable TV homes. In addition, NBA.com saw record numbers for video streams and page views. And for NBA Mobile, the site saw a whopping 130% increase in visits.
Your press release.
NBA Digital Enjoys 2010-11 Season Successes Across Television, Online and Mobile Platforms
NBA.com Sets All-Time Record with More Than 1.94 Billion Videos Viewed by Fans; An Increase of More Than 140% from 2009-10
The 2010-11 NBA regular season delivered tremendous success for NBA Digital across key metrics on television, online and mobile platforms. Highlights include:
NBA TV:
NBA TV featured more live NBA games (96) during the regular season than any other network, and increased distribution to 55.2 million U.S. homes in April 2011. Additionally, the network delivered:
- The highest M18-34 concentration of any cable sports network
- The youngest median age (35) of all cable sports networks
- More than 8.5 million viewers to the signature Fan Night program
- Premiered its first newsmagazine True NBA, hosted by CNN’s John King
- Debuted original programs: “NBA Unscripted: New York Knicks”, “NBA Unscripted: Golden State Warriors”
- NBA Real Training Camp shows provided unprecedented access to team practices with the Los Angeles Lakers, Miami Heat, New York Knicks, Atlanta Hawks and Washington Wizards
Source: Nielsen Media Research. 11/2/10-4/5/11. Live +SD data. Includes all Live Tuesday Fan Night telecasts. Reach based on 6+ Minute qualifier.
NBA.com:
NBA.com set all-time records for video streams and page views during the regular season:
- More than 1.94 billion videos were viewed by fans this season, an increase of more than 140%
- Nearly 5.9 billion page views were viewed, an increase of more than 35%
Source: Omniture, NBA Internal Data
NBA Mobile:
- NBA GameTime, the league’s digital application, is now available on Apple TV, Google TV, Roku, Vizio, LG, iPhone, Android, Blackberry, iPad, Panasonic and Samsung, making it one of the most far-reaching sports applications.
- NBA Mobile Web page views increased 140% vs. last year (July Systems).
- NBA GameTime App downloads delivered a 130% increase across all platforms from last year.
“This year’s performance across every single metric, on every single platform is a testament to how our mission resonates with fans – the best NBA content anytime, anywhere, any way, ” said Bryan Perez, SVP and GM, NBA Digital. “Our efforts this year on emerging platforms like tablets and connected devices show we will continue to innovate toward this goal. ”
NBA Digital will once again serve as the home for NBA fans from the start of the Playoffs through the conclusion of the NBA Finals. Some highlights of NBA Digital’s postseason plans include:
- NBA TV will provide approximately 1,500 hours of NBA-related programming, including 195 hours of live studio coverage.
- NBA TV will televise at least four first-round Playoff games
- April 19 – Atlanta @ Orlando, 7:30 pm
- April 20 – Memphis @ San Antonio, 8:30 pm
- April 21 – Chicago @ Indiana, 7:00 pm
- April 25 – San Antonio @ Memphis or Portland @ Dallas, TBA
- NBA.com, through the launch of the new NBA Playoffs Pulse application, will allow users to track conversations, vote, and share content in real-time about NBA players and teams.
- NBA Mobile will provide a richer mobile experience through a new HTML5 app-like site, allowing fans access to extensive video highlights, postseason stats, scores and standings, as well as follow their favorite players from any HTML 5 enabled device.
NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.
And that is all.
