TNT puts a spin on the NBA All-Star Game overnight ratings. The network says last night’s All-Star Game in Orlando received a 5.4 overnight rating, the 2nd highest overnight rating in seven years, but comparing it to last year’s contest, the numbers are way down, off 13% from 2011 as Sports Business Daily Managing Editor Austin Karp explains:
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And yesterday’s Daytona 500 rain delay coverage received decent numbers for Fox as Sports Business Journal’s John Ourand tells us:
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So for the NBA All-Star Game going up against the Oscars, not a good idea as potential casual viewers watched ABC.
Here’s the Turner Sports press release regarding the NBA All-Star Game numbers.
NBA All-Star Game on TNT Delivers Second Highest-Rated Overnight Since 2005
During one of the busiest and most-watched nights on television, TNT’s exclusive coverage of the 2012 NBA All-Star Game in Orlando, FL delivered an overall 5.4 US HH rating in metered market overnights. The metered market rating is the second highest-rated overnight since 2005 (5.9 metered market rating).
The 2012 NBA All-Star Game on TNT delivered all-time ratings highs in the following DMAs last night:
- Miami-Ft. Lauderdale: 10.5 HH Rtg
- Oklahoma City: 10.1 HH Rtg
- Orlando-Daytona Beach-Melbourne: 9.7 HH Rtg
- Tampa-St. Petersburg (Sarasota): 4.9 HH Rtg
- Tulsa: 3.6 HH Rtg
Additionally, the Top 5 Rated DMAs from last night:
1. Miami-Ft. Lauderdale: 10.5 HH Rtg
2. Oklahoma City: 10.1 HH Rtg
3. Orlando-Daytona Beach-Melbourne: 9.7 HH Rtg
4. Chicago: 8.7 HH Rtg
5. Los Angeles: 8.3 HH RtgTNT’s Friday night telecast of the Rising Stars Challenge was the most-watched telecast in the event’s history, delivering a 1.7 US rating and more than 2.7 million viewers. TNT’s All-Star Saturday Night delivered the third most-watched telecast in the 27-year history of TNT’s All-Star coverage with 6,237,000 total viewers.
In an exciting conclusion to Sunday’s coverage, the West All-Stars, led by Oklahoma City Thunder forward and All-Star MVP Kevin Durant edged the East, 152-149.
That will do it.
