Sirius XM Becomes Official Internet Radio Partner of MLB

This was announced yesterday by MLB, but the official press release just arrived in the Fang’s Bites inbox.

It’s great news for subscribers of SiriusXM Radio who also access the platform through online and mobile. All MLB games will be made available on SiriusXM.com or through the SiriusXM mobile and tablet apps. This means that those who subscribed through Sirius can now listen via the internet. Previously, only those on the XM side could listen to MLB games through their satellite radio receivers and this remains the case.

But Sirius subscribers are no longer shut out of MLB games and they’ll be able to listen to games immediately all the way through the World Series.

We have the official SiriusXM/MLB press release.


SiriusXM Becomes the Official Internet Radio Partner of MLB.com

SiriusXM signs multi-year deal with MLB Advanced Media to stream all Major League Baseball games on SiriusXM App and online
All SiriusXM subscribers will have access to live radio broadcasts of every MLB game on smartphones, mobile devices and online; Games will continue to air on XM satellite radios
Listeners get all regular season games, the All-Star Game and every Postseason game

NEW YORK – April 5, 2012 – Sirius XM Radio (NASDAQ: SIRI) today announced a multi-year agreement with MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, to stream live radio broadcasts of every Major League Baseball game on smartphones, mobile devices and online for SiriusXM subscribers nationwide. With this agreement, SiriusXM becomes the Official Internet Radio Partner of MLB.com.

Available immediately, SiriusXM subscribers can listen to live broadcasts of every MLB game through the SiriusXM Internet Radio App and online at siriusxm.com. Listeners get all regular season games, the All-Star Game and every Postseason game. Spring Training games will be available starting next year. Select Spanish-language broadcasts are also available.

MLB games will continue to be available on satellite radios for XM subscribers. Listeners can find channel assignments for games at www.siriusxm.com/mlbschedule.

“We’re thrilled to be able to deliver every MLB game to all of our SiriusXM subscribers,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer.  “Throughout the sport’s history, fans have connected with America’s pastime through radio calls. With those broadcasts now available on SiriusXM Internet Radio, coupled with the satellite radio broadcasts on XM, SiriusXM subscribers across the country have the most extensive audio listening experience with which to follow any MLB team from their cars, homes or anywhere.”

“SiriusXM has been a valuable partner in connecting its subscribers with the tradition of baseball on the radio and this agreement adds an important distribution platform, alongside our own products including Gameday Audio and At Bat, for fans to enjoy listening to the radio broadcasts of Major League Baseball games via the Internet,” said Kenny Gersh, Senior Vice President, Business Development, MLBAM.

That is all.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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