MLB At Bat ’11 Is A Big Success

Just out only 24 hours for the Android and iOS platforms, MLB At Bat ’11 has become the top-selling non-gaming app for both the iPad and iPhone. That’s despite a hefty $14.99 pricetag. It would be nice if MLB stopped the annual money grabs and allowed current subscribers to get the new app for a discounted price instead of charging $5 more than last year. Let’s see what happens next year, but I would hate to see this very good app reach the $20 mark in 2012. Anyway, here’s the press release from MLB.com.

MLB.COM AT BAT 11: A RECORD-SETTING DEBUT

At Bat 11 believed to be first non-gaming App to simultaneously rank as #1 grossing for iPhone and iPad

New York, NY, February 25, 2011 – Baseball fans again have raised the bar for mobile applications with yesterday’s record-setting debut of MLB.com At Bat 11. Believed to be an App Store first for a non-gaming mobile application, At Bat 11 for iPhone and iPad simultaneously rank as the overall highest grossing applications for each respective device. At Bat 11 also ranks in the overall top five for paid applications across each of its four available platforms – iPhone, iPad, Android and Blackberry.

“We’re delighted with the fans’ response to our best release yet, At Bat 11,” said Dinn Mann, EVP Content, MLB.com. “The At Bat 11 app’s features optimize the presentation of baseball on any mobile device, making it convenient to watch or listen to hundreds of live Spring Training games.”

In 2010, At Bat for iPhone was named the highest grossing application by Apple, finishing first overall across all categories of paid applications, and At Bat for iPad was recognized as the highest grossing sports application. A year earlier, At Bat for iPhone finished ranked second among all App Store paid applications.

MLB.com At Bat 11 is available to subscribers for a one-time fee of $14.99 for the entire 2011 season. For more information, visit MLB.com.

That’s it.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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