As three League Division Series have gone four games and the Yankees-Tigers series now reaching the limit of five, TBS’ ratings have gone up. The longer a series goes, the more viewers get hooked and compelled by storylines and with the Yankees in an elimination game, more people wanted to see if it would indeed happen on Tuesday. As we now know, we get a Game 5 on Thursday making TBS quite happy. And with both National League Division Series going to a 4th game, it means TBS won’t have to worry about filling programming holes tonight.
TBS received a 5.2 overnight rating for last night’s Game 4 in Detroit. In addition, local ratings gave Detroit a 22.7 while New York rose to a 15.2.
For Game 3 of the Philadelphia-St. Louis series, local ratings in both home markets were quite astounding.
The average for the four games yesterday on both TBS and TNT received a 3.1 rating and that’s up 3% from last year for the comparable Day 5 LDS coverage. We have the press release from Turner Sports.
THIS JUST IN….
…from Turner Sports
TBS Delivers a 5.2 Metered Market Rating For Network’s Exclusive Coverage of ALDS Game Four of Yankees-Tigers Series
TBS and TNT’s Quadruple-header Coverage Builds Audience Throughout the Day; Day Five Coverage Averages a 3.1 Metered Market Rating
TBS’ exclusive coverage of Major League Baseball’s (MLB) League Division Series (LDS) featuring a primetime match-up in Game 4 between the New York Yankees at Detroit Tigers delivered a 5.2 metered market rating, up +8% over Monday’s Game Three matchup between the two teams. Locally, the game also delivered a 15.2 household rating in New York and 22.7 household rating in Detroit for the Yankees 10-1 victory.
The networks of Turner Sports (TBS and TNT) exclusively aired all four LDS games on Tuesday with the two networks averaging a 3.1 metered market rating, up +3% over comparable coverage vs. 2010. With coverage of TBS’s Yankees-Tigers Game 4 (8:30 PM-12:00 AM ET) and TNT’s Brewers-Diamondbacks Game 3 (9:30 PM-12:45 AM ET) overlapping each other (9:30 PM-12:00 AM ET), the aggregate primetime average metered market rating was 6.4.
Other Highlights Include:
- Texas Rangers at Tampa Bay Rays Game 4 (TBS, 2:00 p.m.) averaged a 1.9 metered market rating, up +6% over comparable coverage vs. 2010 (1.8 for Day 5 Game 1 – 2010 Texas/TB Game 4 Sunday 1P start)
- Philadelphia Phillies at St. Louis Cardinals Game 3 (TBS, 5:00 p.m.) averaged a 3.8< metered market rating, up +19% over comparable coverage vs. 2010 (3.2 for Day 5 Game 2 – 2010 SF/Atl Sunday 4P start)
- Milwaukee Brewers at Arizona Diamondbacks Game 3 (TNT, 9:30 p.m.) averaged a 1.3 metered market rating, (no comparison available)
Local Market Ratings:
- Dallas/Fort Worth averaged a 7.8 metered market household rating
- Tampa Bay/St. Petersburg averaged a 10.6 metered market household rating
- Philadelphia averaged a 21.6 metered market household rating
- St. Louis averaged a 20.4 metered market household rating
- Milwaukee averaged a 17.2 metered market household rating
- Phoenix averaged a 11.3 metered market household rating
Source: Based on Nielsen Media Research, Live + Same Day Metered Markets.
TBS is the exclusive television home of all four of Major League Baseball’s League Division Series (LDS) and the National League Championship Series (NLCS).
Wednesday, Oct. 5 Games on TBS include:
- Philadelphia Phillies at St. Louis Cardinals, Game 4 (6:00 PM ET)
- Milwaukee Brewers at Arizona Diamondbacks, Game 4 (9:30 PM ET)
Thursday, Oct. 6 Game on TBS Includes:
- Detroit Tigers at New York Yankees, Game 5 (8:00 PM ET)
More stuff coming up.
