ALCS Game 4 Reaches Almost 10 Million Viewers

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It’s not NFL viewing numbers, but this is pretty good for MLB. TBS 9.9 million viewers for Game 4 of last night’s American League Championship Series. The rating was 6.3 and was the 2nd highest rated and 2nd most watched LCS game since 2008. Nice to see the numbers going up for the LCS, but with an afternoon game today, I expect the viewership to go down.

Here’s the press release.

TBS’ Exclusive Coverage of Game #4 of Rangers/Yankees Delivers the Second Most Watched League Championship Series Game in Cable Television History

Game #4 Earns a 6.3 U.S. Rating and 9.9 Million Total Viewers

ALCS on TBS averaging a 5.0 U.S. HH Rating and more then 8 Million Total Viewers

TBS’ exclusive coverage of Game #4 of the American League Championship Series (ALCS), featuring the Texas Rangers @ NY Yankees, was the second most watched LCS game in cable television history, delivering a 6.3 US HH Rating and approximately 9.9 million total viewers. The game trails only TBS’ coverage of the 2008 ALCS Game 7 matchup between the Boston Red Sox and Tampa Bay Rays (7.9 US HH Rating and approx. 13.4 million total viewers),

To date, TBS’ coverage of the 2010 LCS is up significantly over the network’s LCS (Dodgers/Phillies) coverage from last year, delivering a 5.0 U.S. Rating (+46%) and more then 8 million total viewers (+44%). Through four games of the ALCS, TBS is delivering strong double digit growth in all key demos vs. the network’s coverage of the 2009 NLCS, including:

• US HH Ratings:+46% (5.0 vs. 3.5 US Rating)
• Total Viewers:  +44% (8,018,000  vs. 5,569,000) 
• A18-34:            +40%  (1,550,000  vs. 1,104,000)
• A18-49:            +44%  (3,383,000  vs.  2,352,000)
• A25-54:            +51%  (3,617,000  vs.  2,392,000)
• M18-34:           +51%  (1,089,000  vs.   724,000)
• M18-49:           +55%  (2,382,000  vs. 1,540,000)
• M25-54:           +64%  (2,540,000  vs. 1,553,000)

TBS’ coverage of Game #4 of the Texas Rangers at New York Yankees at delivered a 17.1 rating in the New York market and a 26.5 rating in the Dallas Fort-Worth market.

If the NY Yankees win today, the MLB Postseason on TBS would continue on Friday (Oct. 22) beginning at 7:30 p.m. (ET) with TBS MLB on Deck, followed by Game #6 of Yankees/Rangers at 8 p.m. (ET). Inside MLB will conclude TBS’s coverage, following the completion of the game.

Working on linkage for you.

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