Two League-Owned Network Press Releases

I’m putting two press releases together like I used to. The only thing they have in common is the fact that they’re from league-owned networks. The first is from NBA TV regarding the 2012-13 schedule. It will be unveiled Thursday night at 7 ET in one-hour special.

NBA TV to Exclusively Unveil 2012-13 NBA Schedule July 26 at 7 p.m. ET

Show to Highlight NBA Tip-Off ’12, Christmas Day and Martin Luther King, Jr. Day Matchups

NBA TV’s NBA 2012-13 Schedule Release Special will exclusively announce the 2012-13 NBA regular season schedule on Thursday, July 26, at 7 p.m. ET. The one-hour show will highlight the season’s most-anticipated games including those scheduled for NBA Tip-Off ’12 (the opening week of the season), Christmas Day and Martin Luther King, Jr. Day. The show will offer immediate reaction to those matchups and many other marquee games and top storylines for the upcoming season.

And this next statement is from MLB Network regarding its Trading Deadline coverage which begins Sunday, July 29 and lasts through July 31, the final day to make trades.

MLB NETWORK LIVE TRADE DEADLINE COVERAGE INCLUDES 20 HOURS FROM JULY 29-31

Bowa, Gammons, Hart, Heyman, Magrane, Millar, Reynolds, Rosenthal & Verducci Among Stable of Trade Deadline Analysts & Insiders
Social Media Chatter to Be Displayed On-Screen & Throughout MLB Network’s Studio 3

Secaucus, N.J., July 25, 2012 – MLB Network will air 20 hours of live coverage dedicated to the latest trade news and rumors starting this Sunday, July 29 through the non-waiver trade deadline on Tuesday, July 31, including a six-hour live MLB Tonight: Trade Deadline Special starting at 11:00am ET on July 31. MLB Network’s MLB Tonight: Trade Deadline Special.

“Path to the Trade Deadline” editions of MLB Tonight, The Rundown and Intentional Talk will feature reports and analysis from MLB Network analysts including Larry Bowa, Peter Gammons (@pgammo), John Hart, Joe Magrane, Kevin Millar (@KMillar15), Harold Reynolds, Chris Rose (@ChrisRose), Lauren Shehadi (@LaurenShehadi), Matt Yallof (@MattYallofMLB) and MLB Network insiders Jon Heyman (@JonHeymanCBS), Ken Rosenthal (@Ken_Rosenthal) and Tom Verducci. Gammons, Heyman and Rosenthal will each have live cameras positioned in their offices at MLB Network throughout the day, while MLB.com senior writer Jonathan Mayo (@JonathanMayoB3) and MLB Network’s stable of local correspondents will be available via Cisco Ballpark Cam with up-to-the-minute live trade reports and reactions from throughout Major League Baseball.

Throughout the live coverage, MLB Network will recap the biggest trades from July 31, 2011 in a trade deadline-in-review segment, including a look back at the Atlanta Braves trading for Michael Bourn and the St. Louis Cardinals acquiring Rafael Furcal.

In addition to using touchscreen technology at its dedicated social media area inside Studio 3, MLB Network will produce an on-screen social media ticker on July 31 that will display the latest news from MLB Network’s insiders and reporters throughout the league and tweets including the hashtag “#tradedeadline.”

That’s it.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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