For the second year in a row, MLB Network will air the Stand Up 2 Cancer special that will air on several broadcast networks as well as a whole host of cable networks. MLB Network will be the only all-sports network that will clear time for Stand Up 2 Cancer which is one of the more important charities. Here’s the press release.
MLB NETWORK TO SIMULCAST STAND UP TO CANCER TELEVISION EVENT ON SEPTEMBER 10Live, Star-Studded One-Hour Telecast to Build Continuing Public Support and Donations for Cancer ResearchSecaucus, NJ, May 19, 2010 – MLB Network will join several broadcast and cable networks in donating one hour of simultaneous commercial-free primetime on September 10, 2010 at 8:00 p.m. ET/7:00 p.m. CT to simulcast Stand Up To Cancer’s (SU2C) star-studded appeal to build continuing public support and donations for cutting-edge cancer research. The event, which will be hosted by CBS’s Katie Couric, ABC’s Diane Sawyer and NBC’s Brian Williams and held in Los Angeles, comes two years after SU2C’s historic fundraising telecast that raised more than $100 million.The event will feature live performances of recording artists and stars from film, television and sports who will present content providing viewers with insights into cancer. The program will also include calls to donate through designated phone lines, as well as to the standup2cancer.org web site. One hundred percent of all public donations will go directly to cancer research.The primary goal of SU2C is to raise funds for groundbreaking translational research to accelerate the delivery of new therapies to patients, getting them from the “bench to the bedside” as quickly as possible. SU2C brings together scientists from different disciplines across various institutions to work collaboratively — rather than competitively — at a critical time in the field of cancer research.Major League Baseball was the lead donor to contribute to the original SU2C telecast on September 5, 2008 aired on ABC, CBS, NBC and E!, and was viewed in more than 170 countries. Throughout the program, many scientists and celebrities stood together in an unprecedented display of unity to combat cancer, including the late Patrick Swayze, Jennifer Aniston, Rob Lowe, Halle Berry, Ellen DeGeneres, Charles Barkley, Christina Applegate, Lance Armstrong, Tina Fey, Kirsten Dunst, Jack Black, America Ferrera, Neil Patrick Harris, Salma Hayek, Scarlett Johansson, Robin Roberts, Meryl Streep, Forest Whitaker and Abigail Breslin. Musical performers included Sheryl Crow, James Taylor, Melissa Etheridge, and a group that included Beyoncé, Miley Cyrus, Fergie, Carrie Underwood, Mary J. Blige and several other recording artists.
Good to see Stand Up 2 Cancer on once again, but also sad that it has to be on once again. If you can, please donate to Stand Up 2 Cancer to wipe out this disease once and for all.
