Fox Sports Spins The NLCS Ratings

We have a press release from Fox Sports touting ratings gains for the first two games of the National League Championship Series, but nothing in regards to the Sunday Night Football ratings which almost doubled Game 2’s numbers. That’s to be expected. So let’s take a look at the Fox Sports release which also highlights local ratings in Philadelphia and San Francisco.

GIANTS-PHILLIES NLCS COMES OUT SWINGING ON FOX
Games 1 & 2 Up 27% Over 2009

New York, NYThe Phillies and Giants each got key hits to win their respective games and even the series at one game apiece but the biggest hit of this weekend’s National League Series was for FOX Sports. Games 1 & 2 of the 2010 NLCS on FOX posted strong gains over the weekend averaging a 4.7/8 household rating/share (7.9 million viewers), +27% better than the first two games of the 2009 NLCS on TBS (3.7/7, 5.8 million viewers). In addition, this weekend’s postseason baseball on FOX is up +15% vs. games 1 & 2 of the 2008 NLCS on FOX (4.1/8, 6.2 million viewers).    

Game 1’s epic pitching showdown between Philadelphia’s Roy Halladay and San Francisco’s Tim Lincecum scored big in prime time for the network by posting a 4.3/8 (7.1 million viewers), FOX’s best Saturday prime average since last years Game 3 of the World Series on 10/31/09. Game 1’s average audience was up +4% from last year and the 4.3 rating is flat with last year’s NLCS Game 1 on TBS. 
Led by an exciting week 6 NFL on FOX doubleheader slate that featured a back and forth battle between the Dallas Cowboys and Minnesota Vikings, NLCS Game 2 on Sunday night produced a 5.3/9 (8.8 million viewers) for the network up +83% over last year’s NLCS Game 2 on TBS (2.9/7, 4.4 million for PHL-LAD), and up +56% over 2008’s 3.4/8 for NLCS Game 2 on FOX (5.0 million, PHL-LAD).
Philadelphia led all markets with a sensational 33.9/47 for Game 2 and a 26.0/43 for Game 1 while San Francisco scored a 22.2/40 for Game 2 and 20.5/45 for Game 1.

That concludes this post.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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