Olympic Viewing Guide for Friday

Here is your Olympics viewing guide for Friday on the networks of NBC Universal. Expect the primetime ratings to rise as Michael Phelps goes for a possible 7th gold medal. And track & field begins in the Bird’s Nest.

FRIDAY, AUGUST 15 – DAY 7

NBC and NBC HD
10:00 p.m. – 1:00 p.m.
Swimming
Track & Field
Women's Water Polo – USA vs. Russia

8:00 p.m. – Midnight
Swimming – Gold Medal Finals (LIVE)
Men's 100m Butterfly, 50m Freestyle
Women's 200m Backstroke, 800m Freestyle
Track and Field – Men's Shot Put Gold Medal Final
Heptathlon Day 1
Beach Volleyball (LIVE)
Men's Volleyball – USA vs. China (LIVE)
*Note: LIVE Swimming Semifinal Women's 50m Freestyle

12:35 a.m. – 2:00 a.m.
Women's Track & Field – 10,000m Gold Medal Final
Women's Diving – Springboard Competition

CNBC and CNBC HD
Midnight – 4:30 a.m.
Softball – USA vs. Japan (LIVE)
Boxing – 57kg, 60kg Competition (LIVE)

5:00 p.m. – 8:00 p.m.
Boxing – 57kg, 60kg Competition

USA and USA HD
2:00 a.m. – Noon
Women's Soccer - Quarterfinal USA vs. Canada (LIVE)
Women's Basketball – USA vs. Spain (LIVE)
Softball - USA vs. Canada
Women's Beach Volleyball - Tian Jia/Wang (CHN) vs. Nila/Ingrid (NOR)
Ana Paula/Larissa (BRA) vs. Pohl/Rau (GER)
Men's Archery – Individual Gold Medal Final
Wome's Badminton - Doubles Gold Medal Final
Cycling – Track Gold Medal Final
Rowing - Semifinals (LIVE)
Men's Canoeing - C-2 Whitewater Competition

MSNBC
5:00 a.m. – 5:00 p.m.
Women's Volleyball – USA vs. China (LIVE)
Women's Soccer – Quarterfinal China vs. Japan (LIVE)
uarterfinal Norway vs. Brazil
Baseball - USA vs. Cuba
Tennis - Semifinals Nadal (ESP) vs. Djokovic (SRB)
Blake (USA) vs. Gonzalez (CHI)
Women's Water Polo – China vs. Italy (LIVE)

OXYGEN
6:00 p.m. – 8:00 p.m.
Equestrian – Jumping Competition
Tennis – Semifinal
Gymnastics on Oxygen

TELEMUNDO
2:00 a.m. – 6:00 a.m.
Swimming – Gold Medal Finals
Baseball – USA vs. Cuba
Women's Gymnastics – Individual All-Around Competition

8:00 a.m. – Noon
Women's Soccer - Quarterfinal (LIVE)
Beach Volleyball
Boxing

Midnight – 1:00 a.m.
TBA

UNIVERSAL HD
24-hour MSNBC & CNBC HD Simulcasts and Coverage

NBC OLYMPIC BASKETBALL CHANNEL
2:30 a.m. – 2:30 p.m.
Women's Qualfiying Round
2:30 a.m. – 4:15 a.m. Russia vs. Brazil (LIVE)
4:45 a.m. - 6:30 a.m. China vs. Mali (LIVE)
6:30 a.m. – 8:00 a.m. Czech Republic vs. New Zealand
8:00 a.m. – 9:45 a.m. USA vs. Spain (LIVE)
10:15 a.m. – 12:00 p.m. S. Korea vs. Belarus (LIVE)
12:00 p.m. – 1:45 p.m. Latvia vs. Australia
1:45 p.m. – 2:30 p.m. USA vs. Spain (2nd half re-air)

NBC OLYMPIC SOCCER CHANNEL
6:00 a.m. – 6:00 p.m.
Women's Quarterfinals
6:00 a.m. – 8:00 a.m. Match #1 (LIVE)
9:00 a.m. – 10:45 a.m. Match #2 (LIVE)
10:45 a.m. – 12:30 p.m. Match #3
12:30 p.m. – 2:15 p.m. Match #4
2:15 p.m. – 4:00 p.m. USA Match Re-air
4:00 p.m.- 6:00 p.m. Match of the Day (re-air)

NBCOlympics.com - LIVE STREAMING BROADBAND COVERAGE:
Men's Archery – Individual Competition, Semifinals & Gold Medal Final
Men's & Women's Badminton – Semifinals & Gold Medal Finals
Baseball
Women's Fencing – Team Foil Competition
Men's Fencing – Team Epee Semifinal & Gold Medal Final
Men's & Women's Field Hockey
Men's Judo - +100kg Competition & Gold Medal Final
Women's Judo - +78kg Competition & Gold Medal Final
Sailing
Men's Shooting – 25m Rapid Fire Pistol Competition & Gold Medal Final
Skeet Competition
Women's & Men's Basketball
Cycling – Track Events
Equestrian – Individual Jumping Competition
Women's & Men's Handball
Women's Soccer
Softball
Men's Table Tennis – Team Competition
Women's Table Tennis – Team Competition
Team Bronze Competition
Men's & Women's Tennis – Semifinals
Women's Weightlifting – 75kg
Men's Weightlifting – 85kg
Women's Wrestling – Freestyle 48kg
55kg Competition
Water Polo

NBC PRIMETIME HIGHLIGHTS:
If all has proceeded according to plan so far, Michael Phelps' quest for a potential record-tying seventh gold medal may have to go through teammate and world record-holder Ian Crocker in the 100m butterfly in one of his most critical tests at the Beijing Olympics. Meanwhile, in what feels like a heavyweight boxing match, the sprinters take to the pool to determine who is the "World's Fastest Swimmer" in a thrashing, all-out race from wall to wall in the 50m freestyle. The American contenders are first-time Olympians Garrett Weber-Gale and Ben Wildman-Tobriner. They will try to out-sprint rising stars Eamon Sullivan of Australia and "The Hovercraft" Alain Bernard of France. Plus, Dara Torres continues her remarkable comeback in the 50m freestyle semifinals.

The traditional Olympic sport of Track & Field begins this day, featuring the men's shot put, where Team USA has several medal threats. Leading the deep American team should be gentle giant Reese Hoffa, the reigning world champion, and Adam Nelson, who won the 2005 world title. Plus, day one of the heptathlon.

NBC DAYTIME HIGHLIGHTS:
Here's your first look at triple world champion Tyson Gay, who ran the fastest 100m under any conditions (9.68) at the USA Olympic Trials, as he begins his pursuit of the title of "World's Fastest Man" in the 100m. Jamaicans Usain Bolt, who set the world record in New York this spring, and Asafa Powell are the other top gold medal contenders.

The reigning world champion USA Women's Water Polo Team plays its third preliminary game, this time squaring off against world bronze medalist Russia.

NBC LATENIGHT HIGHLIGHTS:
In the longest race on the track this summer, Team USA has its strongest contenders in recent memory with Shalane Flanagan, the American record holder, and Kara Goucher, bronze medalist at the 2007 World Championships, in the women's 10,000m.

USA NETWORK HIGHLIGHTS:
Friday night is Ladies' Night as two of the best squads from Team USA are in action. For the USA Women's Soccer Team, the pressure is turned up a notch as the elimination round begins with a quarterfinal matchup against Canada, while the USA Women's Basketball Team plays its fourth qualifying round game against Spain, both live. Both teams could stand on the top of the podium by the end of the Beijing Olympics.

MSNBC:
In one of the most compelling team sports matchups of the Beijing Olympics, the USA Women's Volleyball Team takes on host country and defending Olympic champion China, live on MSNBC. The Americans are coached by "Jenny" Lang Ping, who was the star of China's 1984 Olympic gold medal team, which defeated the USA in the final, and remains one of the most popular stars in Chinese sports history. The volleyball venue will be buzzing when China's sports hero clashes with the host country's most popular Olympic team.

CNBC LATENIGHT HIGHLIGHTS:
The gold-medal favorite USA Softball Team plays Japan, one of the few countries that could block the three-time defending Olympic champs' path to a fourth straight Olympic gold medal.

OXYGEN HIGHLIGHTS:
If last night's women's all-around final left you wanting more, then Oxygen will be the place to turn for a full wrap-up and analysis of the sure to be compelling conclusion, expected to feature American gold medal contenders Shawn Johnson, the reigning world champion, and Nastia Liukin, the nine time world championship medalist.

Lots of action on Friday. Get your DVR’s ready.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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