If it’s Thursday, it must mean another NFL blowout on CBS/NFL Network. Last night, the New York Football Giants decimated the DC NFL Team by a 45-14 score, but it didn’t stop Americans from watching either CBS or NFL Network.
The combined final fast national rating for the game was a 10.2/17 which is up 92% from when the San Francisco 49ers and St. Louis Rams played on NFL Network only in Week 4 last season. The Niners-Rams game received a 5.3/9.
The viewership hit 16.3 million on Thursday night compared to just 8.3 million on NFL Network in 2013.
So the three games on CBS/NFL have averaged 16.1 million viewers and a rating of 10.0/17. Here’s the announcement.
“THURSDAY NIGHT FOOTBALL” ON CBS AND NFL NETWORK DELIVERS INCREASES IN RATINGS AND VIEWERS
Broadcast of New York Giants vs. Washington Earns Average of 16.3 Million Viewers, Up 96%
CBS and NFL Network’s broadcast of THURSDAY NIGHT FOOTBALL on Thursday, Sept. 25, which featured the N.Y. Giants’ 45-14 victory over Washington, delivered increases in ratings and viewers. The game earned an average fast-national household rating/share of 10.2/17, +92% from last year’s 5.3/9, and averaged 16.3 million viewers, +96%from last year’s 8.3 million viewers on NFL Network and over-the-air stations within the two team markets (September 26, 2013: San Francisco-St. Louis).
Through three games of the CBS/NFL Network schedule, THURSDAY NIGHT FOOTBALL is averaging a HH rating/share of 10.0/17, +56% compared to last year’s 6.4/11; and 16.1 million viewers, +59% compared to last year’s 10.1 million – on pace to be the highest-rated and most-watched THURSDAY NIGHT FOOTBALL season ever.
THURSDAY NIGHT FOOTBALL delivered a dominant primetime win for CBS with its biggest premiere Thursday since September 27, 2007.
In prime time, CBS and NFL Network’s THURSDAY NIGHT FOOTBALL broadcast gave CBS its most-watched and highest-rated premiere week Thursday since 2007 (SURVIVOR CHINA, CSI, WITHOUT A TRACE). Compared to Premiere Thursday last year, CBS/NFL Network was +6%in viewers (15.4 million vs. 14.5 million); and +9% in HH rating (9.6 vs. 8.8), including +47%in Adults 8-49 (5.6 vs. 3.8) and +20% in Adults 25-54 (6.1vs. 5.1).
CBS/NFL Network’s HH rating/share of 9.6/16 in primetime beat each of the broadcast networks: +22% better than ABC (7.9/13), +231% better than NBC (2.9/5) and +256% better than FOX (2.7/4).
CBS/NFL Network’s viewership of 15.4 million in primetime was +29% better than ABC (11.9M), +250% better than NBC (4.4M) and +255% better than FOX (4.3M).
The household rating/share and viewer average peaked at 11.5/19 and 18.5 million viewers, respectively, from 9:30-10:00 PM, ET.
THURSDAY NIGHT FOOTBALL will continue next week on October 2 with Minnesota at Green Bay.
That is all.
