Our first Canadian ratings press release for the 2014 Olympics from CBC. Canada’s public broadcaster says 28 million viewers watched part of the network’s coverage of the Sochi Winter Games.
CBC says its daytime program is rating 10% better than CTV’s daytime for Vancouver.
For the Opening Ceremony, CBC says 19 million viewers live or its two additional airings on Friday, February 7 in either English or French.
Saturday’s programming garnered a total 21.7 million Canadians on the various platforms provided to watch the Olympics.
And Sunday saw a total of 22.75 million viewers or visitors to the various offerings.
Here’s the CBC press release.
CANADIANS ARE ENGAGING IN THE OLYMPIC WINTER GAMES LIKE NEVER BEFORE WITH CBC/RADIO-CANADA’S MULTIPLATFORM COVERAGE OF THE SOCHI 2014 OLYMPIC WINTER GAMES
CBC/Radio-Canada is providing Canadians with unprecedented access to Olympic content across all TV, digital and mobile platforms, with 28 million Canadians having tuned-in to some part of Olympic content on either a French or English platform since Feb. 6 (81% of all Canadians). Of the 28 million Canadians, 9% tuned in to watch on a digital platform.
CBC’s Sochi 2014 OLYMPIC DAYTIME posted 10% higher than Olympic Daytime for Day 2 in Vancouver 2010. Vancouver 2010’s Olympic Daytime ran 12 p.m. – 5:30 p.m. EST with all content available live, and posted a 2+ audience of 3.030 million on Day 2 on CTV only. CBC posted a 2+ audience of 3.325 million for its OLYMPIC DAYTIME program (10 a.m. – 3 p.m., all live content).
TELEVISION NUMBERS
Opening Ceremony (Feb 7)
- 19 million Canadians watched the live or an encore presentation of the opening ceremony on either a French of English platform.
Day 1 (Feb. 8)
- 21.7 million Canadians tuned in to any Olympic content on either a French or English platform (17.6 on English alone)
Day 2 (Feb. 9)
- 22.75 million Canadians tuned in to any Olympic content on either a French or English platform (18.6 on English alone).
HIGHLIGHTS
- On Feb. 8, the audience peaked at 2:38 p.m. EST on CBC with 3.859 million viewers (the end of Kirsten Moore-Towers and Dylan Moscovitch’s pairs free skate performance for the Figure Skating Team Competition).
- On Feb. 9, the peak minute was 12:44 p.m. EST on CBC with a 2+ audience of 4.844 million (the end of Tessa Virtue and Scott Moir’s free dance performance for the Figure Skating Team Competition).
DIGITAL
As of 2 p.m. EST on February 10:
- The CBC Olympic Games app that was launched on January 30 has surpassed over 1 million downloads.
- Canadians have streamed just under 1.4 million hours of Live and On-demand video on the CBC Olympics website, with almost 450,000 hours viewed during the day of the Opening Ceremonies.
Sources: BBM Canada, Adobe SiteCatalyst, Apple, and Google
There you have it.
