We have this blurb from the CBC, Canada’s public broadcaster. For Wednesday, CBC aired the Team Canada vs. Team USA women’s hockey game live in the morning and saw an average of 5.6 million Canadians watching the contest. For CBC’s Olympic morning broadcast, the game helped to draw an average of 1.2 million viewers to the time period.
WEDNESDAY’S BATTLE OF WOMEN’S OLYMPIC HOCKEY SUPER-POWERS DELIVERS LARGEST AUDIENCE TO DATE FOR CBC’S OLYMPIC MORNING
More than 5.6 million Canadians watched Canada beat the USA 3-2 on Day 5
CBC’s Olympic Morning programming block reached a new audience high on Day 5 (Wednesday, Feb. 12), with an average audience of 1.255 million viewers (2+) across all platforms between 6-10 a.m. ET. The record audience is due to the high viewership for the Women’s Ice Hockey showdown between Canada and the United States. More than 5.6 million Canadians tuned in to watch the game, with approximately 1 in 10 watching online.
Day 5 (Feb. 12)
- Canadians continue to tune in to CBC/Radio-Canada’s Olympic coverage each day. More than 30.5 million Canadians have tuned in to Olympic content on either a French or English platform since February 6 (88 per cent of all Canadians), an increase of about three-quarters of a million viewers or three per cent over Day 4 (Feb. 11, 2014).
Digital:
- Canadians are also responding in vast numbers to CBC/Radio-Canada’s Olympic offerings online. While the overall number of Canadians watching Olympic content grew by three percent on February 12, the number of Canadians watching Olympic content online grew by 17 per cent, bringing the total number of Canadians watching Olympic content online to more than 4.1 million.
Sources: BBM Canada
And we’re done here.
