NBC Wednesday Olympic Primetime Sees Rise from Vancouver and Turin

Thanks to ladies figure skating and alpine skiing, NBC saw a rise in the ratings for the second Wednesday night of the Sochi Olympic Games. For Wednesday’s primetime, NBC registered a 12.2 rating and a 20 share, up from Vancouver’s 11.9/19 in 2010 and Turin’s 10.0/15 in 2006. Viewership on Wednesday averaged 20.2 million people […]

NBCUniversal’s Programming for Day 12 of the XXII Olympic Winter Games

For Wednesday, we begin to head into the home stretch of the 2014 Winter Olympics. The quarterfinals in men’s hockey will take place throughout Wednesday morning and into the early afternoon. Sweden vs. Slovenia and Finland vs. Russia will air on NBCSN at 3 a.m. ET and 7:30 a.m. ET, respectively. Then Canada vs. Latvia […]

NBCUniversal’s Programming for Day 11 of the XXII Olympic Winter Games

NBCSN will air a hockey tripleheader of single elimination games beginning at 3 a.m. ET with Slovenia-Austria, then Russia vs. Norway at 7:30 a.m. and then Czech Republic vs. Slovenia at noon. MSNBC will carry Switzerland vs. Latvia also at noon ET. U.S. skiing medal hopeful Mikaela Shiffrin of Vermont makes her Olympic debut in […]

NBCUniversal’s Programming for Day 10 of the XXII Olympic Winter Games

Now we’re into the final week of the 2014 Sochi Games. First, Bob Costas returns to his traditional hosting post after being out for six days. He’ll host both Olympic Primetime and Late Night. Bob Costas returned to NBC Olympics studios at IBC in Sochi 2day to prep 2 resume hosting duties Monday night (Feb17) […]

NBCUniversal’s Programming for Day 9 of The XXII Olympic Winter Games

On Sunday, there are a lot of things going on at the 2014 Winter Olympics in Sochi. The US men’s hockey team doesn’t have much time to celebrate its win over Russia as it has to play against Slovenia. NBCSN has the game at 7:30 a.m. ET with pregame starting at 7:15. Lindsey Jacobellis is […]

NBCUniversal’s Programming for Day 6 of the XXII Olympic Winter Games

On Thursday, men’s hockey gets into high gear as both Team Canada, Team Russia and Team USA will all be in action. In addition, men’s figure skating begins as Russia’s Yevgeny Plushenko starts his farewell to Olympic competition in the short program. Team USA hopes to build its resume in men’s curling vs. Great Britain […]

NBCUniversal Programming for Day 5 of the XXII Olympic Winter Games

On Wednesday, several sports will hand out medals in Sochi. The women’s downhill at Rosa Khutor will take place early and the U.S.A.’s most decorated female skier, Julia Mancuso will be on the slopes in hopes of winning another medal. She won bronze in the Super Combined on Monday. Speed skater Shani Davis hopes to […]

NBCUniversal’s Programming for Day 4 of the XXII Olympic Winter Games

Medals will be handed out in cross country skiing, women’s ski jumping, women’s luge, plus curling and women’s hockey continues. And let us not forget that the halfpipe will be taking place on Tuesday and that means that American Shaun White will go for an unprecedented third gold medal in that sport. Also the pairs […]

NBCUniversal’s Programming for Day 3 of the XXII Olympic Winter Games

The 2014 Sochi Games really kick in on Monday as the curling competition begins in earnest. Both the USA men’s and women’s teams will be in action. In addition, CNBC and USA Network begin their coverage of the Olympics with their daily shows. USA Network airs the U.S. women taking on Switzerland live at 5 […]

Your 2014 Winter Olympics Viewing Primer

Now that the XXII Olympic Winter Games are here, it’s time to provide you a quick viewing primer on which the networks that will carry the events. You know that NBC will carry Olympic programming over a span of 18 nights beginning on Thursday, February 6 and lasting until Sunday, February 23. But what about […]

NBCUniversal Goes All In for the 2014 Winter Olympics

As we transition from the Super Bowl to the Winter Olympics, we note that NBCUniversal will go all out to ensure you know that’s it’s covering the games. As it did with the 2012 Summer Games in London, NBCU will utilize its various resources to promote the 2014 Winter Olympics in Sochi. Sochi is a […]

NBCUniversal to Offer More Than 1,500 Hours of the 2014 Winter Olympics

We’re continuing to get announcements from NBCUniversal about its coverage plans for the 2014 Winter Olympics in Sochi, Russia. Sochi is a warm water port city in Russia which averages 50 degrees in the month of February. This announcement involves the amount of hours that will be devoted to the Winter Games both on television […]

Our Monday Linkage

Time for some Monday links. Let’s get to them. Sports Illustrated’s Richard Deitsch talks with CBS Evening News anchorman Scott Pelley about interviewing President Obama for the network’s Super Bowl coverage and also reviews the performances of the NFL “B” analysts during the weekend. Michael Smith and John Ourand at Sports Business Journal note that […]