0 comments by Ken Fang on 1/1/2015
Time for some predictions for 2015. Looking back through the archives, the last predictions post on this site was done in 2012 so it’s time to do one now. I’ll do it a little differently than in previous years. Here goes. January The first-ever College Football National Championship Game on ESPN draws a record cable […]
0 comments by Ken Fang on 4/3/2014
Once again, ESPN airs the first two rounds of The Masters® from the Augusta Country Club in Augusta, GA. While CBS will produce the coverage, ESPN’s Mike Tirico will be hosting from Butler Cabin and Curtis Strange will join the CBS Golf crew. ESPN will air its live coverage of the 1st and 2nd rounds […]
0 comments by Ken Fang on 4/2/2014
Yes, you’ve been seeing the promos during CBS’ portion of the NCAA Tournament and as we get closer, they’re only going to be in heavy rotation throughout the network. You know the CBS formula for televising The Masters®. You know the reverence for Augusta National. You know the music. You know the azaleas. You know […]
0 comments by Ken Fang on 4/17/2013
With the sad news of the passing of former NFL player and broadcaster Pat Summerall, I’ll provide you with a timeline of his broadcasting career. Summerall was one of the best NFL play-by-play announcers of all time. One of the few who did both play-by-play and analysis during his career, he also branched out to […]
0 comments by Ken Fang on 4/12/2013
One of the reasons why ESPN wanted The Masters after USA Network was not just the prestige of carrying the event, but also getting viewers. It has certainly done that. The first round of The Masters from Augusta, GA received a 2.4 household rating for Thursday with an average viewership of 2.851 million viewers. Both […]
0 comments by Ken Fang on 4/9/2013
The Masters begins on ESPN on Wednesday with the Par 3 Contest and then the 1st and 2nd Rounds on the Alleged Worldwide Leader followed by weekend coverage on CBS. It also means the repeated playing of its iconic theme, “Augusta” on both networks. The Masters’ theme is so associated with the event, that other […]
0 comments by Ken Fang on 4/8/2013
The Masters’ online presentation has been expanding over the years and for 2013, the tradition of presenting Amen Corner, Holes 15 & 16, and the featured group continues this year. In addition, the CBS Sports Network show, “Masters on the Range” will be shown online as well. We have the schedule for all of the […]
0 comments by Ken Fang
Coming up this week, the golf calendar really comes into focus as The Masters® takes place this week in Augusta, GA. ESPN will carry the first two rounds of the tournament on Thursday and Friday. The network also carries the Par 3 Contest on Wednesday as players get to have fun before the real thing […]
0 comments by Ken Fang on 4/12/2012
Yesterday, I focused on several press releases before heading out for errands. Today, it’s back to the links. Daniel Kaplan at Sports Business Journal writes that the NFL wants to set up local zones in Super Bowl host cities similar to what Indianapolis did with a village and zip line this year. Mike Ozanian of […]
0 comments by Ken Fang on 4/10/2012
Let’s do linkage again. Trying to get this done as I have several errands to run in the afternoon. At Multichannel News, Mike Reynolds says Fox Sports is eying several sports properties which are coming up for grabs as potential programming for a cable channel which would challenge ESPN. Mike talks with the President of […]
0 comments by Ken Fang on 4/9/2012
Announced today by CBS, the Late Show with David Letterman will have this year’s Masters champion, Bubba Watson as a guest on Tuesday. THIS JUST IN… …from CBS Entertainment 2012 MASTERS CHAMPION BUBBA WATSON TO VISIT CBS’s “LATE SHOW with DAVID LETTERMAN,” TUESDAY, APRIL 10 NEW YORK, April 9, 2012 – 2012 Masters champion Bubba […]
0 comments by Ken Fang
Been so busy lately that it’s been effecting the blog. Sorry about that. This weekend was planned for me again, so I really couldn’t post too much around the personal events. It also meant I couldn’t watch any of The Masters® or any baseball. The only things I could watch was The Amazing Race and […]
0 comments by Ken Fang on 4/7/2012
ESPN had a record audience watch The Masters® on Friday, over four million. Actually, 4.1 million watched to be exact. It was the largest audience ever to watch the tournament on a Friday and the third largest ever for a golf event. ESPN had a 3.3 household rating for the late Friday afternoon coverage matching […]
0 comments by Ken Fang on 4/6/2012
Thursday’s First Round coverage of The Masters on ESPN saw increased ratings from the year before. ESPN says the fast national rating rose to 2.3 from 2011’s 2.1, a 10% increase. And the average viewership saw a 4% jump from last year, going from 2.55 million to this year’s estimated 2.66 million. Here’s the press […]
0 comments by Ken Fang on 4/5/2012
As Augusta National Country Club swirls in another controversy over allowing women to join, The Masters® goes on as if nothing is going on in the outside world. ESPN airs live first and second round coverage beginning today at 3 p.m. CBS will air highlights of the weekday rounds tonight at 11:35 ET before the […]
0 comments by Ken Fang on 4/3/2012
Now that college basketball is winding down, we can shift to other sports and with the first week of April comes The Masters®. While ESPN and CBS will provide the live coverage on-course, Golf Channel will be at Augusta to provide coverage of the news conferences, do live interviews and provide analysis. Coverage began on […]
0 comments by Ken Fang on 4/2/2012
Let’s do some links on this Monday. Michael Hiestand of USA Today says the NCAA Men’s Basketball Championship Game has become a showcase for upcoming NBA talent. Mike Reynolds from Multichannel News writes that NBC Sports Network will get a lion’s share of coverage for the London Summer Olympics. Brian Stelter of the New York […]
0 comments by Ken Fang on 3/30/2012
This week has been hellish for me and I apologize for not being able to post as much as I would like. I’ve been away from my computer for most of the day and by the time I get home, I’m tired and don’t want to update the blog. Well, with me already done my […]
0 comments by Ken Fang on 3/29/2012
The streaming webcast, Masters Live returns next week as The Masters® comes back onto the sports scene. For the first time, “Masters on the Range” will be seen both online and on CBS Sports Network. This will be seen on the days leading up the First Round. When play begins, web “patrons” will be able […]
0 comments by Ken Fang
Starting next Wednesday, the annual rite of Spring, The Masters® takes place at the scenic Augusta National Country Club in Augusta, GA. For five days starting with the Par 3 Contest on Wednesday, April 4 through to the Final Round on Sunday, April 8, we’ll hear the familiar “Augusta” theme that has accompanied CBS’ as […]
