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during the Men's Football Final between Brazil and Germany at the Maracana Stadium on Day 15 of the Rio 2016 Olympic Games on August 20, 2016 in Rio de Janeiro, Brazil.

Olympic Viewing Picks for August 21, 2016

All Times Eastern NBC 8 a.m. – 11 a.m. ET Men’s Track & Field – Marathon (LIVE) 11 a.m. – 12:15 p.m. ET Rhythmic Gymnastics – Group Gold Medal Final 12:15 p.m. – 2:15 p.m. ET Men’s Volleyball Gold Medal Final – Italy vs. Brazil (LIVE) 2:15 p.m. – 5 p.m. ET Men’s Basketball Gold […]

RIO DE JANEIRO, BRAZIL - AUGUST 19:  Usain Bolt of Jamaica celebrates after winning the Men's 4 x 100m Relay Final on Day 14 of the Rio 2016 Olympic Games at the Olympic Stadium on August 19, 2016 in Rio de Janeiro, Brazil.  (Photo by Cameron Spencer/Getty Images)

Olympic Viewing Picks for August 20, 2016

All Times Eastern NBC 10 a.m. – 12:15 p.m. Women’s Triathlon – Gold Medal Final (LIVE) 12:15 p.m. – 2:30 p.m. Women’s Volleyball Bronze Medal – United States. vs. Netherlands (LIVE) Canoeing – Sprint Gold Medal Finals 2:30 p.m. – 4:45 p.m. Women’s Basketball Gold Medal Final – United States vs. Spain (LIVE) 4:45 p.m. – […]

RIO DE JANEIRO, BRAZIL - AUGUST 18:  Usain Bolt of Jamaica celebrates after crossing the finish line to win the Mens 200m final on Day 13 of the Rio 2016 Olympic Games at the Olympic Stadium on August 18, 2016 in Rio de Janeiro, Brazil.  (Photo by Cameron Spencer/Getty Images)

Olympic Viewing Picks for August 19, 2016

All Times Eastern NBC 10 a.m. – 12:10 p.m. Equestrian – Individual Jumping Gold Medal Final, Round 1 (LIVE) Canoe/Kayak – Sprint Semifinals Synchronized Swimming – Team Gold Medal Final (LIVE) 12:10 p.m. – 2 p.m. Men’s Volleyball – United States vs. Italy (LIVE) 2 p.m. – 3:45 p.m. Cycling – BMX Gold Medal Finals […]

RIO DE JANEIRO, BRAZIL - AUGUST 17:  Andre de Grasse of Canada (L) and Usain Bolt of Jamaica (2nd-L) react after competing in the Men's 200m Semifinals on Day 12 of the Rio 2016 Olympic Games at the Olympic Stadium on August 17, 2016 in Rio de Janeiro, Brazil.  (Photo by Ian Walton/Getty Images)

Olympic Viewing Picks for August 18, 2016

All Times Eastern NBC 10 a.m. – Noon Track & Field – Qualifying Rounds (LIVE) Men’s 400m Hurdles – Gold Medal Final Canoe/Kayak – Sprint Gold Medal Finals Noon – 2 p.m. Women’s Volleyball –United States vs. Serbia (LIVE) 2 p.m. – 3:15 p.m. Women’s Diving – Platform Semifinal Men’s Cycling – BMX Quarterfinals 3:15 […]

on Day 11 of the Rio 2016 Olympic Games at the Beach Volleyball Arena on August 16, 2016 in Rio de Janeiro, Brazil.

Olympic Viewing Picks for August 17, 2016

All Times Eastern NBC 10 a.m. – 1 p.m. Track & Field – Qualifying Rounds (LIVE) Men’s 3,000m Steeplechase – Gold Medal Final Decathlon Shot Put Canoeing – Sprint Qualifying Heats and Semifinals Equestrian – Team Jumping Gold Medal Final 1 p.m. – 3 p.m. Men’s Volleyball – United States vs. Poland (LIVE) 3 p.m. […]

on Day 10 of the Rio 2016 Olympic Games at the Olympic Stadium on August 15, 2016 in Rio de Janeiro, Brazil.

Olympic Viewing Picks for August 16, 2016

All Times Eastern NBC 10 a.m. – Noon Track & Field – Qualifying Rounds (LIVE) Men’s Triple Jump – Gold Medal Final Women’s Discus – Gold Medal Final Noon – 1 p.m. Equestrian – Team Jumping Qualifying (LIVE) Track & Field – Qualifying Rounds 1 p.m. – 2:30 p.m. Volleyball – United States vs. Japan (LIVE) […]

competes during the Men's 100m Final on Day 9 of the Rio 2016 Olympic Games at the Olympic Stadium on August 14, 2016 in Rio de Janeiro, Brazil.

Olympics Viewing Picks for August 16, 2016

All Times Eastern NBC 10 a.m. – 1 p.m. Track & Field (LIVE) Women’s 200m – Round 1 Women’s Hammer Throw – Gold Medal Final Women’s 3,000m Steeplechase – Gold Medal Final Men’s 400m Hurdles – Round 1 Men’s Volleyball – United States vs. Mexico (LIVE) 1 p.m. – 2:30 p.m. Women’s Water Polo – United […]

RIO DE JANEIRO, BRAZIL - AUGUST 12:  Katie Ledecky of United States celebrates on the podium after winning gold in the Women's 800m Freestyle Final on Day 7 of the Rio 2016 Olympic Games at the Olympic Aquatics Stadium on August 12, 2016 in Rio de Janeiro, Brazil.  (Photo by Clive Rose/Getty Images)

Olympic Viewing Picks for August 13-14, 2016

All Times Eastern Schedule subject to change Saturday, August 13 NBC 10 a.m. – 2 p.m. Track & Field – Qualifying Rounds (LIVE) Men’s Discus – Gold Medal Final Rowing — Gold Medal Finals (LIVE) Women’s Water Polo – United States vs. Hungary (LIVE) 2 p.m. – 4 p.m. Men’s Beach Volleyball – Forrer/Verge-Depre (Switzerland) vs. […]

RIO DE JANEIRO, BRAZIL - AUGUST 11:  Simone Manuel of the United States celebrates after winning gold in the Women's 100m Freestyle Final on Day 6 of the Rio 2016 Olympic Games at the Olympic Aquatics Stadium on August 11, 2016 in Rio de Janeiro, Brazil.  (Photo by Adam Pretty/Getty Images)

Olympic Viewing Picks for August 12, 2016

All Times Eastern NBC 10 a.m. – Noon Track & Field – Qualifying Rounds (LIVE) Women’s 10,000m – Gold Medal Final Men’s Water Polo – United States vs. Montenegro (LIVE) Noon – 2 p.m. Swimming – Qualifying Heats (LIVE) Rowing – Gold Medal Finals Track & Field – Qualifying Rounds 2 p.m. – 5 p.m. Swimming […]

RIO DE JANEIRO, BRAZIL - AUGUST 10:  Gold medalist Kristin Armstrong of the United States shows her medal to her son Lucas William Savola after the medal ceremony for the Cycling Road Women's Individual Time Trial on Day 5 of the Rio 2016 Olympic Games at Pontal on August 10, 2016 in Rio de Janeiro, Brazil.  (Photo by Bryn Lennon/Getty Images)

Olympic Viewing Picks for August 11, 2016

All Times Eastern NBC 10 a.m. – Noon Rowing – Semifinals and Gold Medal Finals Women’s Water Polo – United States vs. Communist China (LIVE) Noon – 2:30 p.m. Swimming – Qualifying Heats (LIVE) 2:30 p.m. – 5 p.m. Women’s Beach Volleyball – Fendrick/Sweat (United States) vs. Uklova/Birlova (Russia) (LIVE) Men’s Beach Volleyball – Dalhausser/Lucena (United […]

RIO DE JANEIRO, BRAZIL - AUGUST 09:  Michael Phelps of the United States celebrates winning gold in the Men's 200m Butterfly Final on Day 4 of the Rio 2016 Olympic Games at the Olympic Aquatics Stadium on August 9, 2016 in Rio de Janeiro, Brazil.  (Photo by Adam Pretty/Getty Images)

Olympic Viewing Picks for August 10, 2016

All Times Eastern NBC 10 a.m. – Noon Men’s Beach Volleyball – Gibb/Patterson (United States) vs. Herrera/Gavira (Spain) (LIVE) Men’s Water Polo – United States vs. France (LIVE) Noon – 2 p.m. Swimming – Qualifying Heats (LIVE) 2 p.m. – 3:45 p.m. Women’s Volleyball – U.S. vs. Serbia (LIVE) 3:45 p.m. – 5 p.m. Women’s Cycling […]

RIO DE JANEIRO, BRAZIL - AUGUST 08:  Lilly King of the United States celebrates winning gold in the Women's 100m Breaststroke Final on Day 3 of the Rio 2016 Olympic Games at the Olympic Aquatics Stadium on August 8, 2016 in Rio de Janeiro, Brazil.  (Photo by Clive Rose/Getty Images)

Olympic Viewing Picks for August 9, 2016

All Times Eastern NBC 10 a.m. – Noon Men’s Beach Volleyball – Dalhausser/Lucena (United States) vs. Virgen/Ontiveros (Mexico) (LIVE) Women’s Water Polo – United States. vs. Spain (LIVE) Noon – 2 p.m. Swimming – Qualifying Heats (LIVE) Rowing – Semifinals and Quarterfinals 2 p.m. – 3:45 p.m. Men’s Volleyball – United States. vs. Italy (LIVE) […]

on Day 2 of the Rio 2016 Olympic Games at the Olympic Aquatics Stadium on August 7, 2016 in Rio de Janeiro, Brazil.

Olympic Viewing Picks for August 8, 2016

All Times Eastern NBC 10 a.m. – 2 p.m. Rowing – Qualifying Heats (LIVE) Men’s Water Polo – U.S. vs. Spain (LIVE) Swimming – Qualifying Heats (LIVE) Canoe/Kayak – Whitewater Qualifying (LIVE) 2 p.m. – 3:45 p.m. Women’s Volleyball – U.S. vs. Netherlands (LIVE) 3:45 p.m. – 5 p.m. Men’s Beach Volleyball – Gibb/Patterson (U.S.) […]

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NBC to use a record 170 announcers for 2016 Rio Olympics

The announcement is out. With a month to go until the Opening Ceremony, NBC has released the list of the record 170 combined play-by-play and color commentators for the XXXI Olympiad in Rio de Janeiro, Brazil. Some of the usual suspects are back, Bob Costas as NBC Primetime host, Dan Hicks and Rowdy Gaines on […]

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NBC Sports Group to Take Over Universal Sports’ Portfolio

Last month, Sports Business Journal reported about the demise of Universal Sports, the Olympic sports channel that had difficulty gaining traction in the cable/satellite universe. While it was on DirecTV’s sports tier, it was aired in old school standard definition. It was a channel that was hardly a destination for sports fans despite having a […]

Olympics

NBC Marks One Year to the 2016 Rio Olympics

Today marks one year to the 2016 Olympics in Rio de Janeiro, Brazil. And while there’s controversy over unfinished venues, water pollution and the possibility of white elephants after the Games, there’s still anticipation to the 17 days of competition that will begin on August 5, 2015. Tonight at 8 p.m. ET, NBC will run […]

Goodbye 2014

The Big Dozen Sports Media Stories of 2014, Part II

Yesterday, we listed the bottom half of the Big Dozen Sports Media Stories of 2014. Now on this New Year’s Day 2015, we list the top half of the Big Dozen. If you need a reminder, Part I of the Big Dozen went as follows: 7. CBS Gets Thursday Night Football 8. ESPN, Fox and […]

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NBCUniversal and Universal Sports to Air Coverage of Youth Olympic Games

As part of the current deal that has NBCUniversal airing the Olympics through 2020, the NBC Sports Group and Universal Sports will cover the Youth Olympic Games in Nanjing, Communist China this month. NBC, NBCSN and Universal will combine for 54.5 hours of coverage. And to show it’s committed to this set of games, Josh […]

English Premier League

NBCUnivision Receives Decent Overnight Rating for EPL Championship Sunday

Let’s continue our soccer theme today. NBC Sports has announced that English Premier League Championship Sunday during which all 10 fixtures were aired simultaneously across the networks of NBCUniversal received a 1.56 overnight rating. Fox and ESPN went all balls-to-the-wall in 2011-12 and received a 0.87 over five Nielsen-rated networks when it began this type […]

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