In the next edition of the sports business program, Sportfolio on Bloomberg, host Rick Horrow will look at the business of the NBA which will include an interview with outgoing Commissioner David Stern.
Also, the show will tour the new Barclays Center, the home of the Brooklyn Nets and will visit the NBA Store to see how the league markets its brand to fans.
The press release is below.
“Sportfolio” on Bloomberg TV Goes All NBA Business This Wednesday Night
Features with NBA Commissioner David Stern, a tour of the new Barclays Center and sit-down with Brooklyn Nets CEO Brett Yormark and a Look At the top global retail business stories around the league highlight this week’s hoops tipoff show
Nov 06, 2012 -The NBA 2012-13 season has tipped off, and this week “Sportfolio” on Bloomberg TV fast-breaks through some of the league’s top business topics from a national, regional and international perspective.
Host Rick Horrow goes 1-on-1 with NBA Commissioner David Stern, discussing the state of the League one year into a new collective bargaining agreement. Stern also talks about the league’s future and his own plans, telling Horrow he plans to continue working even after he steps down as NBA Commissioner in 2014.
The show will then go on a tour of the new Barclays Center, and sits down with CEO Brett Yormark to explain how the new arena will help change the face not just of the organization, but of one of the country’s most densely populated and sports-savvy areas.
Then Sportfolio went to the NBA Store and spent time with NBA Senior Vice President of Global Retail Development Linda Choong to talk about the league’s retail business. The feature will look at items from the latest jersey sales rankings from the NBA Store, as well as what those sales suggest about some of the league’s main storylines as the season gets in full swing.
The show debuts Wednesday night at 9:30 PM and 12:30 AM ET Thursday on Bloomberg TV (DirecTV 353, check your local cable systems for the channel near you).
Now in its second season, this week’s edition of “Sportfolio” will add to a guest list that has already included: NBA Commissioner David Stern, NFL Commissioner Roger Goodell, NHL Commissioner Gary Bettman, MLS Commissioner Don Garber, Philadelphia Eagles owner Jeffrey Lurie, Miami Dolphins owner Steve Ross, Dodgers and Warriors co-owner Peter Guber, AEG CEO Tim Leiweke, Wasserman Media Group CEO Casey Wasserman, Cubs general manager Theo Epstein and owner Tom Ricketts, Brewers owner Mark Attanasio, 49ers president Jed York, NASCAR’s Brian France, Jeff Gordon, Masters Champion Bubba Watson, IZOD Indy Car’s Randy Bernard, the New York Mets R.A. Dickey, golf hall of famers Gary Player and Jack Nicklaus, and many, many others, with additional shows on the business of sport planned well into the summer. The show reaches more than 270 million households through first-run and syndicated airings.
There you have it.
