BBC Draws Huge Audiences For Super Saturday

Let’s provide you with viewership numbers for the Olympics in the UK. Found this from the BBC’s Media Centre website. You may not find this interesting, but I always find viewership numbers from other countries for the same event we’re watching in the States fascinating. I’m just a media wonk.

Anyway, for yesterday’s Super Saturday at the London Olympics, a huge day where Team GB won three gold medals in track & field as well as golds in rowing and cycling, BBC saw huge numbers.

The numbers kept building as the day went along from 5.7 million viewers for the gold medal winning women’s Lightweight Double Sculls team to 9.2 million for the Great Britain women’s cycling team pursuit win over the United States to 16.2 million for Jessica Ennis’ stunning win in the Heptathlon that captured the nation’s imagination and finally 17.1 million for Mo Farah’s gold medal in the men’s 10,000 meters.

Take a look.

Olympics Daily Bulletin – Sunday 5 August 2012

Headlines

Mo Farah’s 10,000m triumph peaks at 17.1m

  • Mo Farah’s golden moment in the 10,000m drew the highest peak of the Olympic Games so far with a peak audience of 17.1m at 21:45 across BBC One and BBC Olympics 1

Jessica Ennis takes gold and peaks at 16.3m

  • The climax of the Heptathlon pulled in an audience of 16.3m at 21:00 across BBC One and BBC Olympics 1 as Jess Ennis claimed gold

The self-styled ‘Ginger Wizard’ Greg Rutherford leaps to gold in the Long Jump as a peak audience of 15.6m tune in

  • Greg Rutherford claimed Team GB’s first gold in the Long Jump since 1964 and 15.6m tuned in to see it at 21:25 on BBC One and BBC Olympics 1

Women’s Team Pursuit gold medal peaks at 9.2m

  • The Women’s Team Pursuit Final was watched by 9.2m at 18:05 as they took gold and broke the world record across BBC One and BBC Olympics 7

Copeland and Hosking gold peaks at 5.7m

  • The Women’s lightweight double-sculls duo of Katherine Copeland and Sophie Hosking drew a peak audience of 5.7m as they claimed gold. The audience peaked at 12:00 across BBC One and BBC Olympics 18

4.6m peak for the Men’s 100m Heats

  • The Men’s 100m Heats peaked at 4.6m at 13:10 across BBC Three and BBC Olympics 1 (3.5m peak on BBC Three)

Coxless Men’s Four gold draws a peak of 4.4m

  • There was also gold for the Coxless Men’s Four, which drew an audience of 4.9m at 11:35 across BBC One and BBC Olympics 18

BBC Sport Online still going strong

  • Another very strong day for BBC Sport Online with 7.4m UK browsers and 9.6m Global browsers

That’s it.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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