First, it was ESPN The Microphone. Then, it was ESPN The Spelling Bee App. Now, it’s ESPN The Highlight Reel starring …. YOU! Yes, you!
ESPN is now allowing you to submit your own personal photos at ESPN’s website or at Walmart photo kiosks (ooooohhhhh, good for you!). Check out the press release. I noticed ESPN did not send this me, I happened to find it on its public relations website. I think they’re a bit tired of my sarcastic comments whenever something like this hits my inbox. And it’s $24.95???
ESPN Consumer Products Launches myESPN Highlights™
Star in Your Own SportsCenter Photo Highlight Reel Featuring Karl Ravech
ESPN Consumer Products announced the launch of “myESPN Highlights,” a “customizable” SportsCenter branded, digital photo product that allows fans of all ages to showcase their favorite personal sports photos in a “highlight reel” featuring ESPN’s Karl Ravech. Produced in conjunction with aVinci Media Corporation, a leader in easy-to-use personalized photo products which helps consumers celebrate life’s events, myESPN Highlights is available at myESPNhighlights.com and Walmart photo center kiosks and will soon be available through other leading retailers for $24.95 SRP.
Creating a myESPN Highlights DVD is simple – fans visit myESPNhighlights.com or the photo department at the select retailers, upload their digital photos, choose a sports theme, and personalize with their name and other information. The completed custom DVD can be picked up at the store or is delivered directly to the consumer.
“ESPN continues to develop products that allow consumers to interact with our brand in an authentic and personal way,” said Steve Cipolla, vice president and general manager, ESPN Consumer Products. “SportsCenter is an essential piece of sports culture and myESPN Highlights gives our fans the chance to become a part of the action.”
The myESPN Highlights suite of products includes DVDs, photo books and posters. Boxed versions of the products will be broadly available at retail by Fall 2009.
“We’ve all dreamed of playing in the big leagues or being featured on ESPN SportsCenter. Through our collaboration with ESPN we can live the dream!” noted Chett Paulsen, CEO aVinci Media Corporation. “Our proprietary technology replicates the SportsCenter experience for fans in an emotional and exciting way.”
In celebration of the launch of myESPN Highlights, for a limited time only, fans who order their customized DVD at myESPNHighlights.com will receive a free personalized 8.5”x11 poster.
A sample reel of myESPN Highlights is available on YouTube
Can this be any more generic? I wonder what Karl Ravech was thinking when he had to tape it. Hoo boy.
