After being unveiled the last few years on the Late Show with David Letterman, Sports Illustrated is taking its Swimsuit issue out west to Jimmy Kimmel Live on ABC. The reveal of this year’s cover model will be done on Thursday, February 13 at 11:35 p.m.
On the following Monday, February 17, the SI cover model will then visit JKL.
When it was on Letterman, past SI cover models would deliver the Top Ten list and a giant copy of the issue would adorn a neighboring building to publicize the reveal.
Now SI has signed a new deal with ABC Entertainment to do the reveal on Jimmy Kimmel Live. No word on how long this deal is for.
Here’s the press release from Sports Illustrated and ABC.
ABC’S JIMMY KIMMEL LIVE SET TO REVEAL THE 2014 SPORTS ILLUSTRATED SWIMSUIT COVER, THURSDAY FEBRUARY 13 AT 11:35PM/10:35PM CT
New York, NY, February 10, 2014 — The 50th Anniversary cover of Sports Illustrated Swimsuit issue, along with the identity of the coveted 2014 cover model, will be revealed on Jimmy Kimmel Live, Thursday, February 13th at 11:35PM/10:35PM CT ET on ABC. To celebrate the golden anniversary of the swimsuit franchise, this year will be the first time the Swimsuit cover is revealed on the late night talk show.
Following Thursday night’s reveal, this year’s Sports Illustrated Swimsuit cover model will visit Jimmy Kimmel Live in studio for an exclusive late night interview on Monday, February 17th.
A staple of American popular culture, Sports Illustrated Swimsuit @SI_SWIM has a total audience of more than 70 million adults. The 2014 cover model will join an elite class of icons, including previous Swimsuit cover models Rebecca Romijn, Kathy Ireland, Heidi Klum, Cheryl Tiegs, Tyra Banks, Christie Brinkley, Brooklyn Decker and Kate Upton among others. The 2014 Sports Illustrated Swimsuit goes live across the web, mobile, tablet and newsstands on February 18th.
Jimmy Kimmel Live will also welcome Jennifer Lopez and musical guest Silversun Pickups on Monday, February 17th.
That is all.
