NASCAR.com Sets Record For Visits During A Nighttime Race

Got this press release from Turner Sports regarding the hits to NASCAR.com pertaining to last night’s Sprint Cup race at Daytona. With the site showing the race in 3-D and the site RaceBuddy feature showing additional angles to what was being shown on TNT, there were plenty of unique visitors.

Here’s the press release:

NASCAR.COM DELIVERS RECORD SETTING TRAFFIC FOR PRIMETIME DAYTONA RACE

NASCAR.COM, official site of NASCAR, set a new single-day record for total video views (live and on demand) with 986,000 (up 544% vs. last year) for its coverage of last night’s NASCAR Sprint Cup Series racing from Daytona International Speedway. NASCAR.COM also experienced over 20% growth in page views (+27% to 5.7 million) and daily uniques (+22% to 876K), with total streams on TNT RaceBuddy up 71%. The NASCAR webcast page delivered 365,000 page views (+168% vs. last year), 145K daily uniques (+131% vs. last year), and 186K visits (+130% vs. last year).     

Source: Omniture

Certainly great numbers. I think 6 people visited Fang’s Bites during that same period. I don’t expect you to hit my site on a busy sports night and holiday weekend.

– Posted using BlogPress from my iPhone

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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