CBS/Turner Says Thursday Night’s Sweet 16’s Overnight Ratings Up From Last Year

This from CBS/Turner, overnight ratings for Thursday’s NCAA Tournament Regional Semifinal games are up 4% from 2012. The games on CBS and TBS averaged a 7.3 and a 14 share, up from last year’s 7.0/12. Ratings were up despite the fact that three of four of the games were blowouts.

Overall, the ratings for the NCAA Tournament are up 5% from last year’s Big Dance averaging a 6.4/14.

Here’s the press release from CBS/Turner.

NCAA TournamentCBS Sports and Turner Sports’ Exclusive Coverage of the 2013 NCAA Division I Men’s Basketball Championship Regional Semifinals Up 4% vs. 2012

2013 NCAA Tournament to Date Ratings Up 5% vs. Last Year

Turner Sports and CBS Sports’ exclusive coverage of the 2013 NCAA Division I Men’s Basketball Championship Regional Semifinals on Thursday, March 28, averaged a 7.3/14, based on Nielsen overnight ratings, an increase of 4% over a 7.0/12 last year.  Ratings improved despite three of the four games being decided by 10 points or more.

Exclusive coverage of the 2013 NCAA Division I Men’s Basketball Championship across the four networks – TBS, CBS, TNT and truTV – is averaging a gross rating/share of 6.4/14, based on Nielsen overnight ratings, up 5% compared with a 6.1/13 tournament to date in 2012.

Regional Semifinal coverage continues tonight, March 29, with the following slate of games:

Regional Semifinals – Friday, March 29
(7 p.m.-Midnight ET)

Tip (ET)

Network

Site

Game

Play-by-Play/Analyst//Reporter

7:15 p.m. CBS Indianapolis I Oregon vs. Louisville Jim Nantz/Clark Kellogg//Tracy Wolfson
7:37 p.m. TBS North Texas I Kansas vs. Michigan Marv Albert/Steve Kerr//Craig Sager
After conc. I CBS Indianapolis II Michigan State vs. Duke Jim Nantz/Clark Kellogg//Tracy Wolfson
After conc. I TBS North Texas II Florida Gulf Coast vs. Florida Marv Albert/Steve Kerr//Craig Sager

There you have it.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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