Since it began airing the MLB Postseason, TBS has used various musical acts for the theme of the playoffs. It’s a practice that Turner Sports has conducted with the NBA as well. New Jersey’s Bon Jovi was used twice, Kid Rock once and last year was Tinie Tempah. For 2012, TBS goes back to the Garden State and taps Bruce Springsteen for this year’s theme. Throughout the MLB Postseason, TBS will use Springsteen’s “Land of the Hopes and Dreams”.
The song will be seen starting this weekend and throughout the MLB Postseason which includes the first-ever Wild Card Playoff games as well as the League Division Series and the American League Championship Series, all of which will air on TBS this season.
Here’s the press release and the video with Bruce will follow.
Bruce Springsteen and the E Street Band Featured in Turner Sports Video for 2012 MLB Postseason
Bruce Springsteen’s “Land of Hope and Dreams” Provides Musical Backdrop for MLB 2012 Postseason Coverage, Including First-Ever Wild Card Games Exclusively on TBS
Turner Sports announced today that Bruce Springsteen and the E Street Band will star alongside some of Major League Baseball’s greatest players in video clips highlighting TBS’ 2012 MLB Postseason coverage. The videos, which feature the Springsteen song “Land of Hope and Dreams” as the musical backdrop, will also air on MLB Network, FOX and MLB.com leading up to and during this year’s Postseason.
The videos feature concert footage of Springsteen and the E Street Band performing the song, along with highlights from this year’s MLB season, including two of the year’s perfect games thrown by Matt Cain of the San Francisco Giants and Phil Humber of the Chicago White Sox. Other players featured include the Yankees’ Derek Jeter and Mark Teixeira, Detroit’s Justin Verlander, Texas’ Josh Hamilton, Washington’s Bryce Harper, the Angels’ Albert Pujols and Mike Trout and more.
There will be multiple versions of the spot, which was created by Turner Sports, that will air throughout the next six weeks leading up to the Postseason. Additionally, it will be featured on in-park video boards in MLB ballparks around the League.
TBS will exclusively televise the first-ever American League and National League Wild Card Games on October 5, and will also provide coverage of all four MLB Division Series and exclusive coverage of the American League Championship Series this year. TBS has broadcast MLB games for more than 30 years, including the MLB Division Series and one League Championship Series since 2007. Musical artists featured in past campaigns for MLB Postseason coverage on TBS have included Bon Jovi, Kid Rock and Tinie Tempah among others.
Bruce Springsteen’s “Wrecking Ball” (Columbia) was released earlier this year and debuted at #1 in the U.S. and 14 other countries. Bruce Springsteen and the E Street Band are currently in the midst of a North American tour that runs through December.
As promised, here’s the video from TBS. This is 2:06. Shorter versions will be seen on TV.
That is all.
