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NBC Sports Chairman Mark Lazarus Talks About Versus Rebrand

Posted by on Aug 1, 2011 15:50

We have this video from NBC at the Television Critics Association 2011 Summer Press Tour in Los Angeles. It was there that NBC formally announced the rebranding of Versus to NBC Sports Network beginning January 2, 2012. New NBC Sports Group Chairman Mark Lazarus discusses the new marketing opportunities and what the new name means for the channel.

I’ll see if I have a press release from NBC Sports Group to post.

About Ken Fang

Ken has been covering the sports media in earnest at his own site, Fang's Bites since May 2007 and at Awful Announcing since March 2013. He provides a unique perspective having been an award-winning radio news reporter in Providence and having worked in local television. Fang celebrates the three Boston Red Sox World Championships in the 21st Century, but continues to be a long-suffering Cleveland Browns fan.

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