If there’s a way to get to a hockey fan’s heart, give him or her cupcakes. Specifically, make the cupcakes with the logo of the 16 NHL Stanley Cup Playoff teams and put them inside a box in the form of Lord Stanley’s Cup. And even more specifically, have Crumbs, the manufacturer of some of the richest cupcakes in the history of mankind to make them. And ladies and gentlemen, that is what we have as NBC Sports Group and Crumbs have teamed up to unveil, the Stanley Cupcakes.
Now, I’ve seen these cupcakes, but have yet to taste them. I’m sure just if Crumbs makes them, they’re going to be awfully good.
If you’re in New York, you might have seen the cupcakes making the rounds. The Dan Patrick Show just got their share today. And they’re available at “participating locations” across the country.
Here’s the NBC/Crumbs press release.
Crumbs Bake Shop named Official Home of the Stanley Cup(cakes)
NEW YORK — Crumbs Bake Shop, Inc. (NASDAQ: CRMB) today announces its partnership with NBC Sports Group and the NHL to create a unique campaign to promote the start of the 2013 Stanley Cup Playoffs on NBC Sports.
As part of NBC Sports Group’s “Because It’s The Cup” marketing campaign, Crumbs has designed and created a limited edition of custom sets of “Stanley Cup(cakes) that will be delivered to local sports radio stations, to affiliate and RSN television networks, and to media and key business partners.
Additionally, Crumbs will be selling, in each of its 69 retail locations throughout the country, Stanley Cup(cakes) designed with either the Stanley Cup or team specific logos. In a collaborative effort, NBC Sports Network, the NHL and Crumbs Bake Shop will co-brand a mobile vehicle touring key playoff cities distributing the specialty “iced” cupcakes.
“We are excited to partner with Crumbs Bake Shop on this unique element of our “Because It’s The Cup” Stanley Cup Playoffs campaign with the NHL” said John Miller, Chief Marketing Officer, NBC Sports Group. “Working with Crumbs on this promotion is important to our overall efforts to connect with fans in fun and unique ways.”
Julian R. Geiger, President and CEO of Crumbs Bake Shop, said “We are thrilled to partner with NBC Sports Group and the NHL on this exciting opportunity. Priding ourselves on our creativity, exclusivity, and design expertise, this chance to innovate while celebrating the Stanley Cup Playoffs is as exciting as scoring a shorthanded goal for us.”
There you have it.