We have the numbers from CBS. Super Bowl XLVII did not set a viewership record, ending a three year streak that ended with last year’s Super Bowl that averaged 111.3 million viewers. Still, the average viewership for this year’s Big Game resulted in an astounding 108.41 million people who watched the contest between the Baltimore Ravens and San Francisco 49ers (A quick aside, your humble blogger predicted yesterday that viewership would be 108.2 million. I pat myself on the back).
CBS also requested Nielsen to delete the period when the blackout hit the Superdome in between 8:41 p.m. ET and 9:11 p.m. So overall, the fast national rating was 46.3 with a 69 share, again lower that last year’s numbers of 47.0/71.
CBS will take those numbers as nothing else can come close to an audience of over 100 million viewers. Rather impressive numbers despite being down from the last two Super Bowls. Here’s the press release.
CBS SPORTS’ COVERAGE OF SUPER BOWL XLVII IS THIRD MOST-WATCHED PROGRAM IN TELEVISION HISTORY AND
SECOND-HIGHEST RATED SUPER BOWL IN 27 YEARS
Average of 108.41 Million Watch Baltimore Win Super Bowl XLVII
Network Garners Fast National Household Rating/Share of 46.3/69
The CBS Television Network’s coverage of Super Bowl XLVII featuring the BALTIMORE RAVENS’ 34-31 win over the SAN FRANCISCO 49ers’ on Sunday, Feb 3 (6:32-8:41 and 9:11-10:47 PM, ET) was watched by a Nielsen estimated average of 108.41 million viewers, making it the third most-watched program in television history (Super Bowl XLVI – 111.3 million; Super Bowl XLV – 111.0 million).
CBS Sports’ coverage of Super Bowl XLVII earned an average fast national household rating/share of 46.3/69 (47.0/71; N.Y. Giants-New England; Super Bowl XLVI), making it the second highest-rated Super Bowl in 27 years (1/26/86; 48.3/70; Chicago-New England).
Last night’s Super Bowl HH rating/share peaked at a 50.7/73 with an average of 113.92 million viewers from 10:30-10:47 PM, ET.
That will do it.